Case Study

Every Diwali scammers scam and dupe the innocent. So Truecaller instead of running a generic feel-good Diwali campaign teamed up with Jamie and Jessie Lever and annoyed the scammers with mindless conv

In our campaign for SIP, we wanted to keep this interest in mutual funds alive by highlighting the continued benefits of investing; we wanted to make SIPs more desirable. So we reminded them that irre

Building positive imagery & lasting association through platforms that ensure brand presence in popular culture thus making brand relevant & Getting the youth to get styled like their very own Set WET

Livon & MTV tapped into passion points of Indian youth to create content resonating with. For maximum impact the association had to be more than just in-show brand presence and product usage & thus Mi

Duroflex revives melodies that lulled a generation gone by to sleep by introducing lullabies in a new digital avatar in the voice of India's most celebrated singers. Pass on this beautiful oral tradit

In Sterling Reserve Project the brand found the perfect vehicle to bring alive its purpose while also delivering on key business objectives and consumer perceptions. With its adaptive creative nature

KFC offered its platform to its fans so they could share their talents and hobbies with KFC's 312K followers and forever book their place in KFC's highlights in a time when there was no product or res

Discover More, Win More - a simple but innovative HTML game where we captured our audience's complete attention to build awareness about the Prime Day event while engaging them with nuggets on deals,

For the launch of the OnePlus 9 Pro, Amazon Specials wanted to stand out of the crowd which was either spending millions in advertising or covering unboxing videos in very standard yet boring format.

Team Cashless: An integrated marketing campaign urging Indian customers to nominate non-digitized retailers, creating a pan India digitized payments movement