Case Study

Udaan - How an App became the Small Retailer's Wingman

Asian Paints intended to spark positivity in a post-lockdown world and encourage consumers to give their homes a fresh look by repainting their walls. This was especially pertinent as consumers now sp

Creation of Location-Specific Content: All content was created, keeping in mind regional lingo and tonal variations in usage as well as communication. This way, each region-specific site was treated a

As Helen Keller, famous American author once said, "Life is either a daring adventure or nothing at all". When presented with the chance of leading the marketing for a relatively new BU and without mu

SIMPLIFY your Digital Transformation Journey With the emergence of new tech and continuous innovation, today's market realities are changing at the speed of light, if not more. So, a CIO, looking to m

Every year, Hexagon | MSC Software organizes a physical event, MSC User Conference, one of the largest flagship CAE events in the Indo-Pacific region, that attracts esteemed Executives, Business & Eng

Aniruddha Haldar, Vice President (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said, "TVS Motor Company has long recognised Gen Z as a key consumer cohort. Som

The campaign that helped India beat China by 2.5x to become the world's largest digital payments ecosystem with over 4 billion transactions by volume and 7.68 Lakh Crores by value. From being the worl

Maybelline - The Foundation of Fairness Rather than asking women to fit themselves into discriminatory shades, we reimagined the category & launched 18 custom-made shades to fit the diverse Indian ski

Asian Paints, pioneer of the paint industry is extending its portfolio in the décor space. With this campaign, the key objective was to plant the seeds to build perception of the brand in the space o