Case Study

Anyone can afford anything now! The question was, how can an Indian middle-class family afford to buy a high-value product? This campaign is the answer to that question. Now, if you like the product,

Chase You Dreams campaign called out a billion cricket fans to support Indian athletes who dedicated their blood, sweat, and tears to bringing glory to the home

To engage the audience during lockdown KFC turned its Instagram account into a platform for its loyal fans where they could share videos of their talents and hobbies with KFC's 312K followers and fore

For the exclusive launch of the OnePlus 9 Pro, Amazon Specials wanted to stand out of the crowd which was covering unboxing videos in very standard yet boring format. To achieve this, the brand had to

Leave Germs Behind! To build awareness about Listerine® and it's benefits we tapped into that all-pervasive feeling of wanting to leave 2020 behind. There was a lot that people wanted to erase/ forge

Aniruddha Haldar, Vice President (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said, "TVS Motor Company has long recognised Gen Z as a key consumer cohort. Som

We designed a campaign that promoted peace over the war between two nations that have decades of deep-rooted hatred. And this was a sensitive subject to breach.

Influencer Strategy with the objective of getting app registrations from prospects and parents from Punjabi community in Delhi and Punjab via a regional content and relevant media mix across offline a

To position Dell Futurist as an enabler for students who want to pursue their passions, and to create a content ecosystem that helps them build a passionable future by providing them with guidance and

Launched the most awaited XPS 13 & 15 in India across GTM's Dell Exclusive stores, Croma, Reliance & Amazon. By providing high decibel digital campaign targeting uber premium audience with 59M online