Case Study

From OLX pe Bech de. To - Teri Bhi Happy, Meri Bhi Happy campaign

Zomato: WHY SHOULD SHE EVEN COOK IN THE FIRST PLACE? The glorification of women who could work and cook as superwomen was creating pressure on young women to do it all. Zomato decided to question the

Maybelline - The Foundation of Fairness Rather than asking women to fit themselves into discriminatory shades, we reimagined the category & launched 18 custom-made shades to fit the diverse Indian ski

Project COV-ER-ALL The COVID-19 pandemic brought the entire world to a standstill affecting all industries, including travel and tourism which was the hardest hit. Amidst this, travel app ixigo, rolle

Dettol #Handwash challenge on TikTok

"Chase You Dream" Called out a billion cricket fans to support Indian athletes in chasing their dreams

To build salience during lockdown KFC turned its Instagram account into a platform for its loyal fans where they could share their talents and hobbies with KFC's 312K followers and forever book their

Getting to interact with celebrities is often something the audience eagerly awaits. Getting not one, or two, but eight celebrities lined up for a live event in itself is the start of a successful cam

DLF Cares campaign: success story of trust and community engagement during the physical and emotional lockdown An activation driven the first time by DLF on social media received love through 45 authe

Udaan - How an App became the Small Retailer's Wingman