Case Study

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Case Study

HOW UNACADEMY GAVE THE DISADVANTAGED, AN ADVANTAGE

Unacademy: EMPOWERING THE DISADVANTAGED, YET DETERMINED The focus has been to help the disadvantaged students to gain equal opportunity as these very disadvantaged students, display a great drive in s

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Case Study

Mastercard - Aadhar for Payments

MASTERCARD – Rozana Wala Card Through our strategic idea - ‘KYUKI KUCH KHUSHIYAN HAIN PRICELESS' (Some joys are priceless) – Mastercard got consumers to accept cards as a daily habit. We clocked

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Case Study

Call Reason

The brand Truecaller, popular for its call verification feature, took it to another level by launching a brand-new feature - Call Reason. It gives a quick heads-up on why someone is calling. We illust

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Case Study

Its Not Ok

Truecaller as a brand stands for verified communication. And hence it enables one to block any unwanted call for that matter. However, in India, stalking and phone harassment are not considered a prob

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Case Study

Karo #ShuruaatSIPse

In our campaign for SIP, we wanted to keep this interest in mutual funds alive by highlighting the continued benefits of investing; we wanted to make SIPs more desirable. So we reminded them that irre

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Case Study

Nicotex Quit Karona Campaign

Quit Karona' - The campaign by Nicotex with an aim to create awareness about smoking harms was launched at the time when health was given the highest priority. The aim was to target relevant audience

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Case Study

Fevicol Unni Da Bees

Fevicol Unni Da Bees Campaign - Engagement with the brand was necessary to make the TG understand the importance of "Sirf Fevicol Lagaye". Facebook and Instagram was used innovatively to gain higher a

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Case Study

You Got A Supermodel in You!!!

Livon & MTV tapped into passion points of Indian youth to create content resonating with. For maximum impact the association had to be more than just in-show brand presence and product usage & thus Mi

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Case Study

#MomsOnDuty - How the whole nation revered the warrior in our mothers!

Moms on Duty It garnered a total of 12.7+ million views on Facebook and Instagram

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