Summary
#GlowNaturallyWithFEM
Challenge
India's No.1 Bleach Brand is on a mission to add a glow to the world.
Objective
We wanted to show how women across the country can achieve a Salon like glow in just 15 minutes amidst all the hustle-bustle and preparations!
Strategy
FEM is the number 1 bleach brand in India our main objective was to highlight it amongst our consumers and target audience. We took this opportunity to highlight the easy application and salon-like glow at the home proposition, especially during the festive season.
Data
During the festive season, women go to salons to get ready, we took this opportunity this festive season to establish FEM as your go-to product during this season. Which in return would help us increase reach, impressions, and engagement.
Solution
We proposed large-scale influencer marketing which included influencers from Mumbai, Kolkata, and Chandigarh. This helped us connect and network with our target consumers from across these states and locations.
Results
We garnered 58M reach and 65M impressions along with 63K engagement and 26M views.
