Summary
Connect - Build a global community of women entrepreneurs, investors and advisors both in-person and online. Inspire - Sharing stories and providing opportunities to be spotlighted on a global platform Transform - Tailored content and technology resources to accelerate your business and help it reach its maximum potential
Challenge
Why is Dell supporting women entrepreneurs? ●Investing in women is not only a winning business strategy for Dell, it positively impacts the global economy. ●Women-owned businesses are significant drivers of job creation and economic growth. ●We're actively supporting our customers with improved access to capital, technology, networks and information –areas where women have historically been under-served where we feel we can make a significant impact
Objective
Connect - Build a global community of women entrepreneurs, investors and advisors both in-person and online. Inspire - Sharing stories and providing opportunities to be spotlighted on a global platform Transform - Tailored content and technology resources to accelerate your business and help it reach its maximum potential
Strategy
Prebuzz - We Pushed out Emailers asking the people attending the webinar to register on DWEN.com. ●Once they registered 1-2 days before the webinar they received the link to login to attend the webinar ●We Used Instagram as a prime platform from Dell's End to promote the communication and informative details about the webinar Launch - On the Day of the Event we took to the Dell Technologies Twitter Handle to cover the event live. ●We made sure that every segment showcased in the next agenda in the Next slide was covered with Screen grabs of the live webinar ●The first 3 sessions were Live and the video series was pre-recorded. Sustenance - In the sustenance phase our content circled around giving the audience a glance at what happened at the webinar. ●The content Ranged from Highlights to key learnings, Quotes from the panellist to some really good advice in the form of audio posts.
Data
Campaign Details: Facebook - We posted awareness and sustenance content along with the videos on the Dell India Facebook page and DWEN Facebook group. Twitter - We posted regular updates and snippets from the sessions. Instagram - We leveraged Instagram Stories by posting awareness content and snippets from the sessions like quotes and answers. YouTube - We went ahead and posed the session videos throughout the month of March strategically to ensure worthy weightage. Dell Technologies TW handle - Dell Technologies Twitter page was used to it's complete potential to attract our audiences to the sessions. DWEN Network channel - For The DWEN Women's Day we also utilized the DWEN.COM/India website and catered regular updates to our group members
Solution
9th October, 2020 Webinar 1: How to take your Business from 0 to 100. Panel Members - Shraddha Sharma, Arti Gupta, Sheenam Ohrie, Aditi Balbir, Dekyi Chawla Priyanka Banerjee, Ritu Gupta. Webinar Link https://youtu.be/fY8PMBXuHSA 10th December, 2020 Webinar 2: Navigating your business through challenges and staying connected to your customers. Panel Members - Jennyfer Rajan, Deepika Govind, Shraddha Sheth, Sheenam Ohire. Webinar Link - https://youtu.be/A6Y3Hy6Okrw 22nd January, 2021 Webinar 3: Does the Perfect Co-Founder Exist ? Panel Members - Mathewkutty Sebastian, Seetal .R. Iyer, Sujata Biswas, Taniya Biswas. Webinar Link - https://youtu.be/379dgiZq8cQ March 2021 DWEN video series - ●There is Beauty in Struggle ●Women Changing the Shape of Tomorrow ●She Gets it Done ●Advocating Women Entrepreneurs ●Empowerment through Productivity ●Bye Bye Fixed Cost –Reinventing Business ●Technology -An Enabler for Business Growth ●Women leaders in the Market Today Panel Members - Ashana K, Ruchita Dar Shah, Stuti Jalan, Megha Madia, Anubha Sharma, Meeta Wasan Gujral, Ruma Pal, Shubika Bilkha. Link - https://www.youtube.com/playlist?list=PLBc5GO8TUTfjvFAlrxqZUKXvIGyek5XfX
Results
Results and numbers achieved from all the DWEN Webinars ever since we transitioned from offline to online. We also witnessed a rise in registrations on DWEN.COM/India . We went ahead and leveraged the entire month of March for International Women's Day. Collaborating with inspiring & influential women entrepreneurs gave us a very positive response. Reach -870 K+ Engagement -230K+ Impressions -280 K+ Engagement Rate -27.1% Video Views -13 K+ 35% increase in registrations at DWEN.COM/INDIA.
