Summary
Title: 10 Months Optimization Strategy for User Acquisition and Revenue Growth. A comprehensive website audit resolved technical issues. Smart keywords guided content strategy, enhancing category page appeal. Unnecessary pages were removed, and broken links fixed. Conversion Rate Optimization (CRO) efforts yielded a remarkable 7% increase in conversion rates. Streamlined navigation improved search engine understanding. Crafting special content and sale pages during festivals led to an outstanding 2416.1% surge in revenue.
Challenge
The website's low clicks were impeding revenue for Rug Decor. Key objectives revolved around amplifying organic sessions, particularly in non-branded, relevant keywords across product categories. The overarching goal was to drive substantial growth in organic traffic, consequently propelling revenue through strategic SEO initiatives. Business Challenges: Budget constraint & Small Team at our disposal we had to strategically plan and pick and choose activities and growth initiatives which would bring in the maximum results. We used the ICE method of prioritisation of activities to bring in incremental growth in New users
Objective
The website faced a formidable challenge, failing to attract new users, resulting in diminished clicks and a negligible revenue stream through SEO. Compounding this issue, crucial collection pages suffered from thin content problems, exacerbating index bloat and impeding the indexing of pivotal money pages on Google. The introduction of new collection pages only intensified this problem, perpetuating a vicious cycle of indexing issues. This predicament not only hindered the site's visibility but also created a cascade of challenges, preventing the effective promotion of key pages and obstructing potential revenue streams. The intertwined issues of low user sessions, thin content, index bloat, and recurring indexing challenges created a complex web that needed a strategic roadmap for the website to break free from this detrimental cycle and establish a robust online presence.
Strategy
Our meticulous step by step approach fueled organic new user growth by an astounding 453.5%. Technical Audit: The journey initiated with a thorough technical audit, unveiling digital issues and setting the stage for strategic enhancements. Keyword Research: Informed by the audit, extensive keyword research directed our content strategy to optimal corners for organic user attraction. Category Pages Optimization: Elevating first impressions, we optimized category pages, infusing them with engaging content to enhance user engagement. Deletion of Pages: Pruning unnecessary pages alleviated index bloat, simplifying the structure and resolving indexing issues. Resolving and Redirecting: Addressing broken pages and links enhanced user experience, leveraging internal links for organic growth. Conversion Rate Optimization (CRO): CRO efforts resulted in a 7% uplift in purchase stage conversion, transforming visitors into valued customers. Navigation Menu Revamp: Transforming the menu for smoother navigation empowered Google crawlers to find links effortlessly. Content Asset Crafting: Tailored content assets catered to users at various journey stages, enhancing organic user appeal. Festive Sale Landing Pages: Special landing pages during festivities attracted and converted visitors into customers. Conclusion: Our comprehensive SEO strategy, spanning technical finesse, content optimization, and strategic enhancements, yielded an unprecedented 2416.1% revenue surge, coupled with remarkable organic new user growth by 453.5%.
Data
We intricately designed pages and content to suit every stage of the buyer's journey, offering guides and utility tools for exploration and engaging content for easy decision making. During festive seasons like Independence Day and Thanksgiving, our creativity shone through festive sales and special landing pages Our content experimentation extended to Google Discovery, capturing a broader audience's attention with strategic, tailored content that aligned with their interests and preferences. This innovative approach helped in increasing new organic sessions.
Solution
Results
Between January 23 and October 23, our SEO initiatives witnessed a transformative journey. Beginning with 130 keywords, we achieved a remarkable 679 keywords securing top 10 positions on Google, marking a 422.3% increase in SERP rankings. The conquest of top 3 positions surged from 1 to 193, a 1920% increase, while the domain of top 4-10 positions soared from 108 to 679, a staggering 5238% increase. Pages securing the top 1 position rose from 213 to 442, a commendable 107.5% increase. Pages in positions 2-3 climbed from 178 to 479, a notable 169.1% increase, and those in top 4-10 positions grew from 389 to 806, reflecting a robust 107.1% increase. Clicks for top 1 positions surged from 119 to 399, a 235.2% increase. Clicks for positions 2-3 rose from 25 to 433, a remarkable 1632% increase, and clicks for top 4-10 positions increased from 117 to 937, a substantial 700% rise. Dedicating efforts to Conversion Rate Optimization (CRO) resulted in a 7% uplift in purchase stage conversion, contributing to a phenomenal 2416.1% increase in revenue. This success was accompanied by a 432% surge in organic sessions and a substantial 453.5% increase in new users.
