Articles and stories

Make the most of today's market. Invest Now! Volatile Market is often perceived to have negative implications. But in reality, you can enjoy positive benefits in every market situation. With change be

Embarking on your wealth creation journey is now as easy as using a calculator! Nippon India Mutual Fund's simplified SIP calculator makes planning for your financial goals a breeze. With just a few c

Kotak Meter is the world's first car insurance with cashback!

Becoming the Most Loved Team during IPL Auctions To stand out from the other 9 teams, we had to ensure that Rajasthan Royals' auction content was fresh and fan-centric. So, we travelled across Rajasth

Our strategy was weaved into the Attract, Inform, Convert and Engage funnel. On Print plus on ground we created an IP With most influential persona's in tier 2&3 markets – Shreshtha Pradhan. Where m

Manifesting A Stylish India! - For the first time ever in hairstyling industry, a brand has taken itself on the streets to give real time educational experience to the consumers whereby an OG celebrit

We delivered a Netflix like experience for B2B decision makers that led to binge-worthy sessions directly contributing to business outcomes while keeping the customer at the heart of it. This program

The Unforgettable Game: boAt's Winning Symphony in the IPL Spectacle. In the realm of IPL, boAt turned adversity into opportunity, striving to be more than a participant, emerging as the most remember

Akhon Bangla Janle, Engriji Easy: While announcing the launch of its new language course Duolingo, recognized the sensitivity of promoting English in Bengal – (Bengalis take immense pride in their c

Amazon Specials The Prime Street Redefines the Sales Landscape Amazon orchestrated a groundbreaking smartphone sale, transforming Google Maps Street View into an interactive swipe-up game. Over 150,00

5000+ of our products enjoyed their 10 seconds of fame on the internet's most visited platform In a stroke of genius, we transformed Amazon Prime's 5000+ products into a vibrant spectacle. By unraveli

Airtel's Xstream Fiber: Revolutionizing Broadband Connectivity Across 25.6 Million Homes In March 2020, India witnessed a digital revolution with internet users surging from 718.74 million to 743 mill

Aashirvaad Select Atta revolutionized the perception of its premium 100% MP Sharbati wheat product through the "Banaye Har Din Khaas, Gehun ka Sartaaj" campaign. By blending the romance of great-tasti

The current campaign was planned to ensure the TG of Pulsar understands all the features of the new N160 model. With the new approach by which we executed the campaign, the results were exceptional!

Honoring India's Farming Communities through Parachute Kalpavriksha - Striving to feed others regardless of harsh circumstances and with almost no representation in mainstream media, Indian farmers ar

I decide my worth, not you. WOMEN'S WORTH IS MEASURED BY THE RIGID REGRESSIVE YARDSTICKS DEFINED BY SOCIETY But today women rejected these norms and decided their own criteria for measuring worth

Basis this system, the campaign achieved an overall 3/5 which is over category benchmark and bifurcated as per below: 1) Avg. Time Spent: 2.5 out of benchmark of 0-1 2) Bounce Rates: 4 out of benchmar

• Hershey's launched one of the biggest celebrations of love with a wholesome, one-of-a-kind multi-media campaign. • We deployed a strategic campaign inclusive of digital innovation, on-ground imp

From being a late-night binge to a daytime delight. From being an after-party ritual to the party starter.

Sure, local B-brands are cheaper, and may even be of good quality but, Maggi is Maggi! And that's what makes it India's no 1 noodle brand.

Kotak Meter is the world's first car insurance with cashback!

The fintech category was fighting to win small merchants' trust, but merchants believed that nobody trusted THEM.

Fighting India's jugaad against everyday health issues

The Journey of Transforming India's Hygiene and Health

Ask Nestlé - India's first corporate service brand that simplifies nutrition for all.

Title: 10 Months Optimization Strategy for User Acquisition and Revenue Growth. A comprehensive website audit resolved technical issues. Smart keywords guided content strategy, enhancing category page

Connectwell's "Child's Play" wasn't just a campaign; it was a testament to the power of innovative storytelling in B2B marketing. The decision to feature a child resonated with authenticity, breaking

Prime on your plate When we're thinking of what to eat, we're also thinking of what to watch. This insight became the backbone of our launch campaign for Prime Video Channels in India. 'Prime on Your

Indigo's 17th anniversary bash soared to new heights with the brand's new music brought to life by the team. 75+ influencers lineup with two hero influencers boasting 30 and 8 million followers, Uniqu

Sales adds, Sales accelerates and the quality of leads. The trifecta of challenges for any website owners of a B2B enterprise company. But with a new spin to conversational marketing, Tata Communicati

BankBazar's Email Triumph: Engaging Millions with 92% Deliverability & 99% Retention

Rethinking Email Design for Increased User Engagement: Visual Storytelling, Mobile-First Optimization, Personalized Content, and Data-Driven Segmentation.

Ranking Dominance: Across iOS, Android, and web platforms, we boast the highest organic market share, surpassing both traditional free apps and emerging cash gaming competitors in the Play Store. Traf

In a year, Nissan India achieved a 66X ROI, 27 million search impressions, and a robust digital presence. Powered by automated location-based search optimization, our marketing-to-commerce software pl

Headline: Use of SEO and Content Pillar Pages for an Improved Organic ROI for Oberoi Hotels & Resorts Summary: Through the strategic deployment of SEO and bespoke content on destination-specific pages

Leveraged on every theme in search universe: Product Discoverability: "what is fixed deposit" ranking at 1st position Product Feature: "fd interest rate" ranking at 3rd position Core Product: "fd" ran

7X ROI boost in 6 months via SEO: Orange Health Labs, partnering with Infidigit in September 2022, ran the 'Prescription to Success' campaign, focused on increasing test bookings from transactional lo

Weaving Success by 80X Growth in Blog New Users Infidigit's successful SEO collaboration with Libas involved a deep dive into the competitive niche. Together, both teams established objectives, addres

BlinkX celebrates the Indian mindset towards investing in their latest video campaign - #MadeForTheMarket

Ab Har Gaon Cipladine: Discover the extraordinary impact of Cipladine's campaign, revolutionizing rural healthcare. With an impressive surge in market share and value offtakes in Maharashtra and Uttar

Geneo ‘Identical Boys' campaign is a story of being able to find a consumer insight in the midst of a crowded marketplace. Then being able to land a proposition that balances the functional & emotio

SensodentK was a new launch in a crowded Sensitivity Toothpaste market with one dominant category owning competitor - Sensodyne. We created a nationally relevant catch phrase to offset what they owned

We showed people that the ‘SmartXonnect' side of life lets you address the most important need of today - staying connected to your world. We brought out how TVS Jupiter 125 SmartXonnect offers the

#OurCityOurHome Magicbricks ventured into the Bangalore market, simplifying the home-searching process amidst an influx of people post-pandemic. Using an engaging long-format narrative, we educated re

How Indira IVF's Groundbreaking UX/UI Redesign sparked a Surge of 74% in Traffic, 81% in Leads, and 66% in Centre Visits! Beyond aesthetics, Indira IVF's transformative UX/UI overhaul signifies a para