Asian Paints, market leader in Paints Category, for the first time forayed into Adhesives, a sector in which Competitor enjoyed a long standing monopoly & brand loyalty. Entering into a market which i
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Our communication objective was to spread awareness about the fact that germs often hide in places we least expect them to be and in most cases they are invisible to the naked eye. We were creating a
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Multiple news channels with multiple news anchors were actually using and propagating our product. Our innovations went over 25 websites with multiple languages and partnership with Gaana.com drove hu
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Asian Paints, pioneer of the paint industry is extending its portfolio in the décor space. With this campaign, the key objective was to plant the seeds to build perception of the brand in the space o
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Asian Paints intended to spark positivity in a post-lockdown world and encourage consumers to give their homes a fresh look by repainting their walls. This was especially pertinent as consumers now sp
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Asian Paints, pioneer of the paint industry is extending its portfolio in the décor space. With this campaign, the key objective was to plant the seeds to build perception of the brand in the space o
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Asian Paints intended to spark positivity in a post-lockdown world and encourage consumers to give their homes a fresh look by repainting their walls. This was especially pertinent as consumers now sp
...Read More
Asian Paints intended to spark positivity in a post-lockdown world and encourage consumers to give their homes a fresh look by repainting their walls. This was especially pertinent as consumers now sp
...Read More
Multiple news channels with multiple news anchors were actually using and propagating our product. Our innovations went over 25 websites with multiple languages and partnership with Gaana.com drove hu
...Read More
Asian Paints intended to spark positivity in a post-lockdown world and encourage consumers to give their homes a fresh look by repainting their walls. This was especially pertinent as consumers now sp
...Read More
Multiple news channels with multiple news anchors were actually using and propagating our product. Our innovations went over 25 websites with multiple languages and partnership with Gaana.com drove hu
...Read More
The audience received the product with a clear messaging "This box protects your deliveries but to protect your house from sun, rain and dust you will need Ultima Protek. #LaminationWalaExteriorPaint.
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Our strategy was weaved into the Attract, Inform, Convert and Engage funnel. On Print plus on ground we created an IP With most influential persona's in tier 2&3 markets – Shreshtha Pradhan. Where m
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Positioning Royale Glitz as a celebrity: We aimed to position the luxury paint as the Instagram celebrity of the paint world—full of flair, appeal, and a dedicated following. Leveraging Newsmakers:
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Asian Paints believed in the legacy of ‘HarGharKuchKehtaHai'. However,the story had to be re-told to suit the evolving tastes of the new-age audience. The goal was to provide an experience, both asp
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Asian Paints believed in the legacy of ‘HarGharKuchKehtaHai'. However,the story had to be re-told to suit the evolving tastes of the new-age audience. The goal was to provide an experience, both asp
...Read More
Our strategy was weaved into the Attract, Inform, Convert and Engage funnel. On Print plus on ground we created an IP With most influential persona's in tier 2&3 markets – Shreshtha Pradhan. Where m
...Read More
The audience received the product with a clear messaging "This box protects your deliveries but to protect your house from sun, rain and dust you will need Ultima Protek. #LaminationWalaExteriorPaint.
...Read More
Asian Paints believed in the legacy of ‘HarGharKuchKehtaHai'. However,the story had to be re-told to suit the evolving tastes of the new-age audience. The goal was to provide an experience, both asp
...Read More