Articles and stories

Result(CAMPAIGN FOR CSR/SOCIAL GOOD)

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Case Study

Honoring India's Farming Communities Through Parachute Kalpavriksha

Honoring India's Farming Communities through Parachute Kalpavriksha - Striving to feed others regardless of harsh circumstances and with almost no representation in mainstream media, Indian farmers ar

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Case Study

Drive Like A Lady

Drive Like A Lady started as a story-telling cause marketing campaign for the brand, but has now evolved into an initiative that brings an actual change in people's lives.

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Case Study

Nanhi Kali – Story of Two Lajjos

Nanhi Kali's campaign, tugs every heartstring by telling the story of two Lajjos – one is a girl and the other a buffalo.

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Case Study

Livon - "Breaking Barriers and Celebrating Diversity"

The series was mentioned in advertising and media channels including Campaign Brief Asia, Adobo Magazine, Business World, Indian Television, Exchange4Media, Adgully, Afaqs and Financial Express.

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Case Study

Homemaker

One of the differentiating factors of the 'Homemaker' campaign was our initiative to increase the participation of women in the construction sector. That's why we invited women professionals to become

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Case Study

#SaluteHerShakti - Best Cause-Led Campaign for Bank of Baroda

The #SaluteHerShakti campaign stands out for its noteworthy achievements: Relevance and Impact: Addresses the crucial need for celebrating women's accomplishments and advocating gender equality, perfe

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Dismantling a Phrase that Pigeonholed a Gender

LADKI CHALA RAHI HAI! 'Ladki Chala Rahi Hai' stands as a transformative movement for Hero Pleasure and society at large. Beyond market expansion, it confronts norms, empowering women through personal

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Case Study

Creating Plum Shelters for Good with recycled empties

Plum's #Empties4Good Shelters do good for the planet and our furry friends. In the scorching 2022 summer, Plum transformed its initiative into a lifeline for India's strays. Using 2 million empties, P

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