Articles and stories

Result(CAMPAIGN FOR UNDER $250,000)

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Lamination wala box

The audience received the product with a clear messaging "This box protects your deliveries but to protect your house from sun, rain and dust you will need Ultima Protek. #LaminationWalaExteriorPaint.

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HIRING: CHIEF PRONUNCIATION OFFICER

Headline: Turning Mispronunciations into a viral phenomenon! In a world of finance seriousness, Fibe's CPO campaign turned pronunciation chaos into a 15.3M-strong sensation, proving that laughter is t

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Amazon PrimeRolls

5000+ of our products enjoyed their 10 seconds of fame on the internet's most visited platform In a stroke of genius, we transformed Amazon Prime's 5000+ products into a vibrant spectacle. By unraveli

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Prime On Your Plate

Prime on your plate When we're thinking of what to eat, we're also thinking of what to watch. This insight became the backbone of our launch campaign for Prime Video Channels in India. 'Prime on Your

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Citadel Initiation Program takes 1Mn CRED users on a spy chase

Citadel Initiation Program Introducing fans to Amazon Prime Video's brand new spy-verse of Citadel wasn't going to be an easy task. After all, we were competing for attention with the IPL. So, we deci

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4.4 Mn Fans Decode Chris Pratt's Terminal List on India's largest news platform

Decoding Chris Pratt's Terminal List: The 360 Experience To stand out from every other ‘one man revenge' story, we took audiences inside the troubled mind of James Reece, the show's protagonist with

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Amazon India's The Prime Street

Amazon's Virtual Hunt Redefines the Sales Landscape Amazon orchestrated a groundbreaking smartphone sale, transforming Google Maps Street View into an interactive swipe-up game. Leveraging AI 3D model

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Amazon India's Radio'd Billboard

Radio'd Billboard Turns Mumbai Commutes into an Experience! Transforming Prime Day into an immersive event, Amazon's innovative campaign seamlessly blended tradition with technology, converting billbo

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Omnigel's Breakthrough: Reshaping Pain Relief through Social Media

Understanding the audience behavior and the platforms they spend time on, Omnigel excelled in its positioning strategy. Capturing not just the audience's attention but also encouraging active engageme

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Har Gaon Cipladine

Ab Har Gaon Cipladine: Discover the extraordinary impact of Cipladine's campaign, revolutionizing rural healthcare. With an impressive surge in market share and value offtakes in Maharashtra and Uttar

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Har Gaon Cipladine

Ab Har Gaon Cipladine: Discover the extraordinary impact of Cipladine's campaign, revolutionizing rural healthcare. With an impressive surge in market share and value offtakes in Maharashtra and Uttar

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"Omnigel - Hi Laal Tube Hai: A National Triumph from Regional Roots"

"Omnigel - Hi Laal Tube Hai: A National Triumph from Regional Roots" epitomizes strategic brilliance that propelled Omnigel from regional recognition to a nationally acclaimed brand. This campaign mar

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Khul ke soo le with Naselin

"Naselin Khul Ke Soo Le" revolutionized mobile marketing in the healthcare sector, outshining competition and etching a memorable brand presence. Leveraging temperature dynamics, a gamified experience

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Cofsils: Weather-Powered Campaign on a Budget

Cofsils and Tech Synergy: Building relevance amidst Covid chaos In the midst of Covid concerns, Cofsils differentiated itself from Vicks and Strepsils by employing real-time weather updates. This stra

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Quit smoking with your friend Nico!!!

Quit smoking with your friend Nico!!! A first-of-its-kind personal user interface that will guide you to end your struggle with smoking. A friendly chat-bot that will be a one-stop shop for enabling a

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Rajasthan Royals wins among biggies at IPL Mega Auction

Becoming the Most Loved Team during IPL Auctions To stand out from the other 9 teams, we had to ensure that Rajasthan Royals' auction content was fresh and fan-centric. So, we travelled across Rajasth

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RR Admin wins IPL with bootstrapped, real-time content

Rajasthan Royals Admin takes on IPL biggies with lo-fi content... and wins. In a daring move, Rajasthan Royals revamped their social media strategy for the 2023 IPL season, shifting from ‘Polished'

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Plum Shelters for Good - Going green for those without a voice

Plum's #Empties4Good Shelters do good for the planet and our furry friends. In the scorching 2022 summer, Plum transformed its initiative into a lifeline for India's strays. Using 2 million empties, P

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