Articles and stories

Result(FINANCIAL SERVICES)

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Case Study

Skin in the Game – Motilal Oswal

The owner also eats here! At Motilal Oswal, promoters and company are the largest investors in their own funds. This 'skin in the game' provided a strong reason to trust the brand. Assets under adviso

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Case Study

Digitizing MOSL for franchise-level business growth

MOSL, venturing into modern strategies, achieved 27 million search impressions and nearly 10X ROI with SingleInterface. This marked a pioneering move in the traditional BFSI sector, signaling impactfu

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Drive Like A Lady

Drive Like A Lady started as a story-telling cause marketing campaign for the brand, but has now evolved into an initiative that brings an actual change in people's lives.

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Drive Of Fortune - The Text And Drive Challenge

The Drive Of Fortune - Text and Drive Challenge was an interesting way to engage with the audience while propagating the message of driving safe.

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Winning over Bharat's small merchants

The fintech category was fighting to win small merchants' trust, but merchants believed that nobody trusted THEM.

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Stashfin

The campaign took Stashfin to new heights with an impactful media campaign, boosting app installs to 10 million+ and tripling users. With the aim of getting more app installs, in-app actions, and bran

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Sense 66 – Use of Storytelling in the Launch Campaign

Using Storytelling to craft a success story for Tata Housing's premium real estate offering – Sense66 at Talegaon, Nr. Pune. The storytelling structure revolved around the core human insight of expe

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#MADEFORTHEMARKET CAMPAIGN

BlinkX celebrates the Indian mindset towards investing in their latest video campaign - #MadeForTheMarket

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The Possibility of POS

DON'T FIGHT MOBILE PAYMENTS BUT PARTNER WITH THE MOBILE AND INCREASE THE PRESTIGE VALUE OF THE SHOPKEEPER'S BUSINESS.

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Transformational Growth for Payme

Our award-winning campaign aimed to revolutionize loan disbursals, prioritizing users with credit scores of 800 or above. Focused on reducing fraudulent events from an initial 80% to less than 10%, ou

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Protecting Future,Securing Present with Max Life's India Protection Quotient

Max Life has always wanted to establish itself as a thought leader and have a vision of thinking beyond the Brand. And we set out to achieve the Objective beyond measures by driving 1.Format Innovatio

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Use of Consumer Insight for HDFC Bank

Strategic Fusion Unleashes 10X Digital Growth - Our Organic Growth Marketing and CRO sparked a 10X ROI surge. Leveraging analytics, we refined user experiences, boosting retention through personalized

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HDFC Life 'HDFC Life Got Talent'

Headline: HDFC Life Got Talent: Unveiling Hidden Gems, Empowering Lives This annual talent competition fosters a vibrant and inclusive environment within HDFC Life, providing a platform for employees

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Angel One's SuperApp Campaign

Revolutionize Investing with Angel One SuperApp An App That Powers Every Indian Investor With Personalization, AI-Powered Security and Always-On Feature is set to revolutionize the experience of inves

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Vigil Aunty

In a bold move to tackle frauds in India. We introduced "Vigil Aunty," a virtual anti-fraud influencer. This campaign creatively blended humor with vital cybersecurity education, targeting both tech-s

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The Turnaround Story

"The Turnaround Story of YES BANK" In a first of its kind for an Indian financial institution, YES Bank emerged out of its legacy issues, completed its customer-focused transformation journey and gain

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PB Meet

Policybazaar, India's premier insurtech, is committed to transparency and customer-centric innovation. Recognizing the unique needs of India's middle class, we introduced PB Meet—an in-house telecal

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