Articles and stories

A Personalized, Automated Customer Welcome Journey by HDFC Life Posed with the challenge of building strong relationships with newly on-boarded customers, we conceptualized & implemented an insigh

In India we are always taught to pursue & project success. Indian advertising itself is responsible for exalting it. ‘Prepare to win' is taught to us, from a young age. But we are never taught how t

Faced with the challenge of outperforming competitors in search, we strategically prioritized high-intent BOFU keywords with lower difficulty. Balancing the need for swift results with incremental lea

An insight-based endearing and relatable story of a pre-retiree couple to drive the importance of Annuity plans via the SALARY AFTER RETIREMENT campaign.

Headline: HDFC Life Got Talent: Unveiling Hidden Gems, Empowering Lives This annual talent competition fosters a vibrant and inclusive environment within HDFC Life, providing a platform for employees

Headline: HDFC Life Got Talent - Shining Brighter, Reaching Further, Engaging Deeper HDFC Life Got Talent evolves to include immediate family members of employees, expanding beyond internal walls. Col

Presenting our innovative, multi-channel campaign for Cross-sell/Up-sell - Product Recommendation Analytical Model campaign | An industry-first, personalized, automated, advanced analytics led product

Faced with the challenge of outperforming competitors in search, we strategically prioritized high-intent BOFU keywords with lower difficulty. Balancing the need for swift results with incremental lea

By leveraging an enhanced UX/UI design and an in-depth understanding of user behavior, our implementation successfully propelled higher conversions. Strategic content solutions, designed to address us

Presenting our Insure India platform: An innovative, industry-first, unique B2B microsite to drive distribution partner engagement & satisfaction and deliver personalized customer experiences Life ins