Articles and stories

To position Dell Futurist as an enabler for students who want to pursue their passions, and to create a content ecosystem that helps them build a passionable future by providing them with guidance and

WINNING BACK-TO-SCHOOL WITH KIDZSTATION.ASIA KidzStation.Asia, a renowned kids' toy retailer in Indonesia, sought to elevate its online presence. Performics stepped in to help with clear-cut objective

Our strategy was weaved into the Attract, Inform, Convert and Engage funnel. On Print plus on ground we created an IP With most influential persona's in tier 2&3 markets – Shreshtha Pradhan. Where m

Bringing back PayTM - India Kahe Paytm Kaho

Brewing India's New Beverage Habit

Real Change. One Fan at a time.

The Unforgettable Game: boAt's Winning Symphony in the IPL Spectacle. In the realm of IPL, boAt turned adversity into opportunity, striving to be more than a participant, emerging as the most remember

The Breakthrough Music campaign by boAt was launched on World Music Day, and revolutionized the industry by spotlighting emerging musicians overlooked in the mainstream. Securing exclusive YouTube ad

Revolutionize Investing with Angel One SuperApp An App That Powers Every Indian Investor With Personalization, AI-Powered Security and Always-On Feature is set to revolutionize the experience of inves

An insight-based endearing and relatable story of a pre-retiree couple to drive the importance of Annuity plans via the SALARY AFTER RETIREMENT campaign.

Akhon Bangla Janle, Engriji Easy: While announcing the launch of its new language course Duolingo, recognized the sensitivity of promoting English in Bengal – (Bengalis take immense pride in their c

Global Bharat Movement Roadshows - a grand tour across 30 cities to enable cloud migration for the emerging companies

Livon strategically solidified its leadership in post-wash serums by evolving into a comprehensive hairstyling destination. Targeting the dynamic youth demographic, the brand navigated pandemic-induce

TECHNOLOGY SE RISHTA JODO! In a sea of uniform sales and price-battles, our campaign highlights the transformative potential of a unified vision across diverse touchpoints. We addressed the often-igno

By launching the "Roz khao Fibre waali Roti" supplemented with content strategy and Happy Tummy website Multigrain atta was able to position itself as a digestive health leader in the minds of consume

Aashirvaad Select Atta revolutionized the perception of its premium 100% MP Sharbati wheat product through the "Banaye Har Din Khaas, Gehun ka Sartaaj" campaign. By blending the romance of great-tasti

• Drive consideration of Hershey's Premium range of chocolates on Valentine's Day, leading to offtakes of it's gift packs

Inspite of being 8th player to launch in India, Spotify has taken the lead in the category wrt. streams, music consumption in the first quarter of 2022. But there was room for more growth. Our key cha

#ExemplaryLiving was the thought behind this campaign. This thought justified the product promise for Phase 2. After a successful Phase 1, we had to deliver a stellar performance in Phase 2. We create