How Hero FinCorp increased traffic, boosted app installations and improved conversion through SEO We helped Hero FinCorp define their audience, target users effectively and increase traffic, app in
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Decoding Chris Pratt's Terminal List: The 360 Experience To stand out from every other ‘one man revenge' story, we took audiences inside the troubled mind of James Reece, the show's protagonist with
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With the massive opportunity in the market, the focus remains on Acquisition, i.e. getting new users to register and use the service. The struggle becomes getting a larger volume of registrations each
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Prime on your plate When we're thinking of what to eat, we're also thinking of what to watch. This insight became the backbone of our launch campaign for Prime Video Channels in India. 'Prime on Your
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Citadel Initiation Program Introducing fans to Amazon Prime Video's brand new spy-verse of Citadel wasn't going to be an easy task. After all, we were competing for attention with the IPL. So, we deci
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Decoding Chris Pratt's Terminal List: The 360 Experience To stand out from every other ‘one man revenge' story, we took audiences inside the troubled mind of James Reece, the show's protagonist with
...Read More
Becoming the Most Loved Team during IPL Auctions To stand out from the other 9 teams, we had to ensure that Rajasthan Royals' auction content was fresh and fan-centric. So, we travelled across Rajasth
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We had a monumental task ahead of us with the competitor products already popular with big media budgets and franschise sponsorships. We just wanted to focus on building relatability over popularity.
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Rajasthan Royals Admin takes on IPL biggies with lo-fi content... and wins. In a daring move, Rajasthan Royals revamped their social media strategy for the 2023 IPL season, shifting from ‘Polished'
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SPOTIFY INDIA EXECUTES INDIA'S FIRST LONG-TERM TWITTER TREND-JACKING We entered trending conversations on Twitter, and promoted learning by hyper-contextualizing podcasts to trends IN REAL TIME. For e
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In 2022, K-Pop band BTS was ready to drop their first ever anthology album. For online audio streaming app Spotify, the task was to cash in on this global event and make K-Pop synonymous to Spotify. T
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Our objective was to promote Wrapped- Spotify's unique annual music round-up IP that is a celebration of users' music choices. Our task was two fold, to get existing users to try out their Wrapped and
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Plum's #Empties4Good Shelters do good for the planet and our furry friends. In the scorching 2022 summer, Plum transformed its initiative into a lifeline for India's strays. Using 2 million empties, P
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The strategy aimed to establish Amazon Alexa as the preferred voice assistant in India by integrating it into the popular show 'Social Media Star with Janice.' The "Hey Alexa" segment featured celebri
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Nanhi Kali's campaign, tugs every heartstring by telling the story of two Lajjos – one is a girl and the other a buffalo.
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Prime on your plate When we're thinking of what to eat, we're also thinking of what to watch. This insight became the backbone of our launch campaign for Prime Video Channels in India. 'Prime on Your
...Read More
Citadel Initiation Program Introducing fans to Amazon Prime Video's brand new spy-verse of Citadel wasn't going to be an easy task. After all, we were competing for attention with the IPL. So, we deci
...Read More
Decoding Chris Pratt's Terminal List: The 360 Experience To stand out from every other ‘one man revenge' story, we took audiences inside the troubled mind of James Reece, the show's protagonist with
...Read More
Becoming the Most Loved Team during IPL Auctions To stand out from the other 9 teams, we had to ensure that Rajasthan Royals' auction content was fresh and fan-centric. So, we travelled across Rajasth
...Read More
Rajasthan Royals Admin takes on IPL biggies with lo-fi content... and wins. In a daring move, Rajasthan Royals revamped their social media strategy for the 2023 IPL season, shifting from ‘Polished'
...Read More
SPOTIFY INDIA EXECUTES INDIA'S FIRST LONG-TERM TWITTER TREND-JACKING We entered trending conversations on Twitter, and promoted learning by hyper-contextualizing podcasts to trends IN REAL TIME. For e
...Read More
SPOTIFY INDIA EXECUTES INDIA'S FIRST LONG-TERM TWITTER TREND-JACKING We entered trending conversations on Twitter, and promoted learning by hyper-contextualizing podcasts to trends IN REAL TIME. For e
...Read More
SPOTIFY INDIA EXECUTES INDIA'S FIRST LONG-TERM TWITTER TREND-JACKING We entered trending conversations on Twitter, and promoted learning by hyper-contextualizing podcasts to trends IN REAL TIME. For e
...Read More
• Drive consideration of Hershey's Premium range of chocolates on Valentine's Day, leading to offtakes of it's gift packs
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Spotify is one of the top music streaming services in India in 2022, a notable achievement since its launch in India in 2019. To compete with the other top players, the primary performance objective i
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• Drive consideration of Hershey's Premium range of chocolates on Valentine's Day, leading to offtakes of it's gift packs
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With the massive opportunity in the market, the focus remains on Acquisition, i.e. getting new users to register and use the service. The struggle becomes getting a larger volume of registrations each
...Read More
Inspite of being 8th player to launch in India, Spotify has taken the lead in the category wrt. streams, music consumption in the first quarter of 2022. But there was room for more growth. Our key cha
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Plum's #Empties4Good Shelters do good for the planet and our furry friends. In the scorching 2022 summer, Plum transformed its initiative into a lifeline for India's strays. Using 2 million empties, P
...Read More
Plum's #Empties4Good Shelters do good for the planet and our furry friends. In the scorching 2022 summer, Plum transformed its initiative into a lifeline for India's strays. Using 2 million empties, P
...Read More
The current campaign was planned to ensure the TG of Pulsar understands all the features of the new N160 model. With the new approach by which we executed the campaign, the results were exceptional!
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The strategy aimed to establish Amazon Alexa as the preferred voice assistant in India by integrating it into the popular show 'Social Media Star with Janice.' The "Hey Alexa" segment featured celebri
...Read More
• Hershey's launched one of the biggest celebrations of love with a wholesome, one-of-a-kind multi-media campaign. • We deployed a strategic campaign inclusive of digital innovation, on-ground imp
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Plum's #Empties4Good Shelters do good for the planet and our furry friends. In the scorching 2022 summer, Plum transformed its initiative into a lifeline for India's strays. Using 2 million empties, P
...Read More
To demonstrate Amazon's commitment to a gender-neutral culture, we designed a limited-edition tape that will seal the Amazon brown box bringing packages to every doorstep wrapped in a special message.
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Nanhi Kali's campaign, tugs every heartstring by telling the story of two Lajjos – one is a girl and the other a buffalo.
...Read More
Becoming the Most Loved Team during IPL Auctions To stand out from the other 9 teams, we had to ensure that Rajasthan Royals' auction content was fresh and fan-centric. So, we travelled across Rajasth
...Read More
We had a monumental task ahead of us with the competitor products already popular with big media budgets and franschise sponsorships. We just wanted to focus on building relatability over popularity.
...Read More
Rajasthan Royals Admin takes on IPL biggies with lo-fi content... and wins. In a daring move, Rajasthan Royals revamped their social media strategy for the 2023 IPL season, shifting from ‘Polished'
...Read More
INDIA'S FIRST LONG-TERM TREND JACKING Entered Twitter with podcasts and left by making people its fan.
...Read More
Prime on your plate When we're thinking of what to eat, we're also thinking of what to watch. This insight became the backbone of our launch campaign for Prime Video Channels in India. 'Prime on Your
...Read More
Citadel Initiation Program Introducing fans to Amazon Prime Video's brand new spy-verse of Citadel wasn't going to be an easy task. After all, we were competing for attention with the IPL. So, we deci
...Read More
Decoding Chris Pratt's Terminal List: The 360 Experience To stand out from every other ‘one man revenge' story, we took audiences inside the troubled mind of James Reece, the show's protagonist with
...Read More
INDIA'S FIRST LONG-TERM TREND JACKING Entered Twitter with podcasts and left by making people its fan.
...Read More
Headline: Use of SEO and Content Pillar Pages for an Improved Organic ROI for Oberoi Hotels & Resorts Summary: Through the strategic deployment of SEO and bespoke content on destination-specific pages
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"Revolutionizing Royal Enfield's Digital Journey: A Data-Driven Triumph" This campaign meticulously crafted a data-driven strategy, leveraging SEO enhancements and user-focused improvements. The resul
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Spotify India ne kiya hip hop ka scene change The streets have played an important role in transforming Emiway Bantai's hip hop career. So, to launch his latest album 'King Of The Streets' on Spotify,
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