In 2022, K-Pop band BTS was ready to drop their first ever anthology album. For online audio streaming app Spotify, the task was to cash in on this global event and make K-Pop synonymous to Spotify. T
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Our objective was to promote Wrapped- Spotify's unique annual music round-up IP that is a celebration of users' music choices. Our task was two fold, to get existing users to try out their Wrapped and
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Spotify is one of the top music streaming services in India in 2022, a notable achievement since its launch in India in 2019. To compete with the other top players, the primary performance objective i
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With the massive opportunity in the market, the focus remains on Acquisition, i.e. getting new users to register and use the service. The struggle becomes getting a larger volume of registrations each
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Inspite of being 8th player to launch in India, Spotify has taken the lead in the category wrt. streams, music consumption in the first quarter of 2022. But there was room for more growth. Our key cha
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