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Prespectives

The BIG FocusENRICHED FIRST PARTY DATA + ONLINE BEHAVIOURAL INSIGHTS = ELEVATED CX.

In the last three years, we've been invited to more boardroom meetings than we ever have in the eight years before that. So CX is something that's top of mind. It's something that everyone's working o

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Case Study

Asian Paints Royale Glitz's "Steals your Spotlight"

Positioning Royale Glitz as a celebrity: We aimed to position the luxury paint as the Instagram celebrity of the paint world—full of flair, appeal, and a dedicated following. Leveraging Newsmakers:

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Case Study

Dekho Magar Pyaar Se

Bausch & Lomb's festive season campaign for multifocal lenses targeted people over-40s in metros, addressing the low awareness of Presbyopia. The campaign, centered around the character Mrs. Sharma, h

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Case Study

TVS Jupiter 125 SmartXonnect Launch - #StayZyadaAhead

We showed people that the ‘SmartXonnect' side of life lets you address the most important need of today - staying connected to your world. We brought out how TVS Jupiter 125 SmartXonnect offers the

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Case Study

Too Yumm - Akkad Bakkad

The Too Yumm! campaign for Multigrain Chips and Veggie Stix transformed everyday snacking dilemmas into delightful choices. Spearheaded by Virat Kohli's viral dance challenge and complemented by sketc

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Case Study

Vigil Aunty

In a bold move to tackle frauds in India. We introduced "Vigil Aunty," a virtual anti-fraud influencer. This campaign creatively blended humor with vital cybersecurity education, targeting both tech-s

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Case Study

Vigil Aunty

In a bold move to tackle frauds in India. We introduced "Vigil Aunty," a virtual anti-fraud influencer. This campaign creatively blended humor with vital cybersecurity education, targeting both tech-s

...Read More
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Case Study

TVS Jupiter 125 SmartXonnect

We showed people that the ‘SmartXonnect' side of life lets you address the most important need of today - staying connected to your world. We brought out how TVS Jupiter 125 SmartXonnect offers the

...Read More