Articles and stories

Result(Kotak Mahindra Bank)

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Prespectives

Customers Want To Be Served Where They Are

The digital dynamic has played out. Launching the first of its kind, the road bank ( Kona Kona Kotak ), to the first downloadable bank account in 2017 to keep innovating during covid in a regulated in

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Case Study

Kotak Cherry - The World's First Brand launched by its competitors

The #CherryChart campaign relied on the power of ambush marketing to launch the brand using the reach and influence of other brands including its direct competitors, making it truly a one-of-a-kind ca

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Case Study

Kotak Cherry - The World's First Brand launched by its competitors

The #CherryChart campaign relied on the power of ambush marketing to launch the brand using the reach and influence of other brands including its direct competitors, making it truly a one-of-a-kind ca

...Read More
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Case Study

Kotak SMART EMI #SabKuchEMIpar

Anyone can afford anything now! The question was, how can an Indian middle-class family afford to buy a high-value product? This campaign is the answer to that question. Now, if you like the product,

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Case Study

#MomsOnDuty - How the whole nation revered the warrior in our mothers!

Moms on Duty It garnered a total of 12.7+ million views on Facebook and Instagram

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Case Study

Kotak Silk #SilkMoneyMatters

She is the Change We saw that the world of finance seemed complex, overwhelming and full of complicated jargon for countless women of our nation. Therefore, Kotak Mahindra Bank in collaboration with T

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Case Study

#MomsOnDuty - How the whole nation revered the warrior in our mothers!

Moms On Duty It garnered a total of 12.7+ million views on Facebook and Instagram

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Case Study

#ComeHomeWithKotak

The 3 films under our launch campaign #ComeHomeWithKotak recorded over a million views and impressions. While the amplification campaign, #CarnivalOfReasons also garnered an overwhelming response from

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Case Study

Empowering Business, Empowering You

Empowering Your Business by Empowering You To enable business owners to succeed in the digital age, we created Kotak Business Banking Solutions, an all-in-one offering to address their evolving needs.

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Case Study

811 Video KYC Savings Account

India's First Video KYC Savings Account With the outbreak of Covid-19, most banking services could shift to a digital approach, however the mandate of in-person KYC was proving to be a challenge. Spur

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Case Study

Everything On EMI

Everything on EMI Kotak Bank launched the ‘Everything on EMI' campaign to build awareness of our Smart EMI offerings and drive category familiarity in an engaging manner. An integrated campaign util

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Case Study

Kotak Home Loans

Unbelievable rates @ Kotak Home Loans Despite being India's 2nd most valued private bank, Kotak's name had low awareness and interest in the housing finance market. To tackle this Kotak revisited its

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Case Study

811 #DreamDifferent Credit Card

811 #DreamDifferent Credit Card Kotak decided to plug a gap in India's regular credit card base by rebuilding consumer knowledge and preference around the secured credit card category. To engage and c

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Kotak Mahindra Bank - #UddChalo

The Kotak Ka-ching #UddChalo campaign stands out for its unique approach in reaching the target audience both physically and digitally. We ensured that the campaign made a powerful impact on consumers

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Kotak Mahindra Bank - White Credit Card #WhiteStage

Kotak Mahindra Bank presented two highly anticipated events in conjunction with BookMyShow - The Backstreet Boys' DNA World Tour and Trevor Noah's Off the Record-India Tour with the unique goal of pro

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Case Study

Kotak Mahindra Bank - #DadMySuperstar

Headline: Kotak Business Banking - #DadMySuperstar Description: Watch Mr. Jugjeet Singh speak about his son, Ranveer Singh, and their relationship on Father's Day. It is profound, heart-warming, and i

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Case Study

Kotak Mahindra Bank - #MeriUdaanMeriPehchaan

Since Kotak Silk and the ‘Meri Udaan, Meri Pehchaan' initiative focuses on importance of women achieving financial independence, our objective was to focus on choosing the relevant influencers to am

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Case Study

Kotak Mahindra Bank – ActivMoney #FDWalaSavings

We launched the ActivMoney campaign with a riveting action film featuring the fresh power couple Ranveer Singh and Keerthy Suresh to highlight the benefits of ActivMoney. In this film, the female prot

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Case Study

Kotak Mahindra Bank - #DadMySuperstar

We collaborated with a remarkable father-son duo from Bollywood, Ranveer Singh, and his father, Mr. Jugjeet Singh, who is often less known to the audience. Considering his reserved nature and unfamili

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Case Study

Kotak Everyday Savings Account - #KharchePeBachat

Headline: Kotak Everyday Savings Account - #KharchePeBachat Description: Jeevan main chamatkar ho na ho, #KharchePeBachat zaroor hogi! Presenting the all-new Kotak Everyday Savings Account. Make 30 tr

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Case Study

Kotak Mahindra Bank - MerchantOne Account

Our Kotak Merchant One Account campaign successfully transformed the narrative for small retailers across India, empowering them to embrace digitalization with passion and purpose. Through three compe

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Case Study

Kotak Mahindra Bank - #DadMySuperstar

Headline: Kotak Business Banking - #DadMySuperstar Description: Watch Mr. Jugjeet Singh speak about his son, Ranveer Singh, and their relationship on Father's Day. It is profound, heart-warming, and i

...Read More
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Case Study

Kotak Everyday Savings Account - #KharchePeBachat

Headline: Kotak Everyday Savings Account - #KharchePeBachat Description: Jeevan main chamatkar ho na ho, #KharchePeBachat zaroor hogi! Presenting the all-new Kotak Everyday Savings Account. Make 30 tr

...Read More
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Case Study

Kotak Mahindra Bank – ActivMoney #FDWalaSavings

Headline: Kotak ActivMoney - #FDWalaSavings Description: Presenting Kotak ActivMoney - an exciting combination that gives you the benefit of a high FD-wala interest in your Savings Account and the fle

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