Articles and stories

Result(Spotify India)

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Case Study

Custom AI Supported Display

With the massive opportunity in the market, the focus remains on Acquisition, i.e. getting new users to register and use the service. The struggle becomes getting a larger volume of registrations each

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Case Study

Spotify Hijacks Indian Twitter

SPOTIFY INDIA EXECUTES INDIA'S FIRST LONG-TERM TWITTER TREND-JACKING We entered trending conversations on Twitter, and promoted learning by hyper-contextualizing podcasts to trends IN REAL TIME. For e

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Case Study

Paint the town Purple with Spotify

In 2022, K-Pop band BTS was ready to drop their first ever anthology album. For online audio streaming app Spotify, the task was to cash in on this global event and make K-Pop synonymous to Spotify. T

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Case Study

Spotify #Wrappedmemes

Our objective was to promote Wrapped- Spotify's unique annual music round-up IP that is a celebration of users' music choices. Our task was two fold, to get existing users to try out their Wrapped and

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Case Study

Spotify Hijacks Twitter with AI

SPOTIFY INDIA EXECUTES INDIA'S FIRST LONG-TERM TWITTER TREND-JACKING We entered trending conversations on Twitter, and promoted learning by hyper-contextualizing podcasts to trends IN REAL TIME. For e

...Read More
Image
Case Study

Spotify Hijacks Twitter with AI

SPOTIFY INDIA EXECUTES INDIA'S FIRST LONG-TERM TWITTER TREND-JACKING We entered trending conversations on Twitter, and promoted learning by hyper-contextualizing podcasts to trends IN REAL TIME. For e

...Read More
Image
Case Study

Spotify Hijacks Twitter with AI

SPOTIFY INDIA EXECUTES INDIA'S FIRST LONG-TERM TWITTER TREND-JACKING We entered trending conversations on Twitter, and promoted learning by hyper-contextualizing podcasts to trends IN REAL TIME. For e

...Read More
Image
Case Study

Custom AI Supported Display

Spotify is one of the top music streaming services in India in 2022, a notable achievement since its launch in India in 2019. To compete with the other top players, the primary performance objective i

...Read More
Image
Case Study

Custom AI Supported Display

With the massive opportunity in the market, the focus remains on Acquisition, i.e. getting new users to register and use the service. The struggle becomes getting a larger volume of registrations each

...Read More
Image
Case Study

Dil Filmy Toh Suno Filmy

Inspite of being 8th player to launch in India, Spotify has taken the lead in the category wrt. streams, music consumption in the first quarter of 2022. But there was room for more growth. Our key cha

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Case Study

Spotify hijacks Indian Twitter

INDIA'S FIRST LONG-TERM TREND JACKING Entered Twitter with podcasts and left by making people its fan.

...Read More
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Case Study

Spotify Hijacks Twitter with AI

INDIA'S FIRST LONG-TERM TREND JACKING Entered Twitter with podcasts and left by making people its fan.

...Read More
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Case Study

Bringing Indian Hip-Hop fans on Spotify with KOTS

Spotify India ne kiya hip hop ka scene change The streets have played an important role in transforming Emiway Bantai's hip hop career. So, to launch his latest album 'King Of The Streets' on Spotify,

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