Articles and stories

Geneo Esekha is a case study of smart marketing by using sharp targeting into a niche and the use of best practices including working with 15 second films & astute digital & TV buying to ensure that t

Geneo ‘Identical Boys' campaign is a story of being able to find a consumer insight in the midst of a crowded marketplace. Then being able to land a proposition that balances the functional & emotio

Geneo (from Schoolnet) was a brand committed to celebrating children's individuality in learning and was propagating the viewpoint that ‘Because everyone learns differently'. The Parent Anthem took

SensodentK was a new launch in a crowded Sensitivity Toothpaste market with one dominant category owning competitor - Sensodyne. We created a nationally relevant catch phrase to offset what they owned

The Inurskn success is about consistency of strategy. The brand's consistency in communication strategy (Doctor led Clinic where we leave nothing to chance) and the brands intent to stay the course ir

Headline: HDFC Life Got Talent: Unveiling Hidden Gems, Empowering Lives This annual talent competition fosters a vibrant and inclusive environment within HDFC Life, providing a platform for employees

Connectwell's "Child's Play" wasn't just a campaign; it was a testament to the power of innovative storytelling in B2B marketing. The decision to feature a child resonated with authenticity, breaking

Redington's ‘Karo Growth Ka Switch On' carries a strong function proposition. Considering that it is a business decision for the Distribution partners of Redington and business growth is THE agenda

Headline: HDFC Life Got Talent - Shining Brighter, Reaching Further, Engaging Deeper HDFC Life Got Talent evolves to include immediate family members of employees, expanding beyond internal walls. Col

The Inurskn success is about consistency of strategy. The brand's consistency in communication strategy (Doctor led Clinic where we leave nothing to chance) and the brands intent to stay the course ir

Geneo ‘Identical Boys' campaign is a story of being able to find a consumer insight in the midst of a crowded marketplace. Then being able to land a proposition that balances the functional & emotio

Geneo Esekha is a case study of smart marketing by using sharp targeting into a niche and the use of best practices including working with 15 second films & astute digital & TV buying to ensure that t

Geneo (from Schoolnet) was a brand committed to celebrating children's individuality in learning and was propagating the viewpoint that ‘Because everyone learns differently'. The Parent Anthem took

Connectwell's "Child's Play" wasn't just a campaign; it was a testament to the power of innovative storytelling in B2B marketing. The decision to feature a child resonated with authenticity, breaking

Redington's ‘Karo Growth Ka Switch On' carries a strong function proposition. Considering that it is a business decision for the Distribution partners of Redington and business growth is THE agenda

SensodentK was a new launch in a crowded Sensitivity Toothpaste market with one dominant category owning competitor - Sensodyne. We created a nationally relevant catch phrase to offset what they owned