Cracking the Code to Gen-Z Engagement: Bingo! Hashtags broke through the clutter with a meme-tastic campaign that resonated with Gen-Z. By leveraging the power of memes, real-time content creation, an
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From Maggi lovers to Maggi Moms - Maggi as an ally to Moms
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Sure, local B-brands are cheaper, and may even be of good quality but, Maggi is Maggi! And that's what makes it India's no 1 noodle brand.
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From being a late-night binge to a daytime delight. From being an after-party ritual to the party starter.
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Offered consumers a milkshake experience via the product and campaign which brough alive their senses.
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For 20 years Mountain Dew had been talking about courage. It was time for the brand to walk it's talk and demonstrate courage in the face of some potentially fear-inducing questions: Do we eschew the
... Read MoreInnovation in Messaging and Positioning. The "Groom It Yourself" messaging was an insightful way to position Vega trimmers as enabling convenient at-home grooming for men. The messaging aligned well w
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No More Half Truths - Systematic approach exposing reality of phenyls
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Plum's #Empties4Good Shelters do good for the planet and our furry friends. In the scorching 2022 summer, Plum transformed its initiative into a lifeline for India's strays. Using 2 million empties, P
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• Hershey's launched one of the biggest celebrations of love with a wholesome, one-of-a-kind multi-media campaign. • We deployed a strategic campaign inclusive of digital innovation, on-ground imp
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