Case Study

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Case Study

One Stop Beautipedia Destination For Hair Solution Created For Women By Women

Basis this system, the campaign achieved an overall 3/5 which is over category benchmark and bifurcated as per below: 1) Avg. Time Spent: 2.5 out of benchmark of 0-1 2) Bounce Rates: 4 out of benchmar

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Case Study

#RealPeopleRealResults

Our campaign clicked by combining different elements. We showed our founder with beautiful hair, proving our product's effectiveness. Radio Mirchi helped us reach a wider audience. Real customer revie

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Case Study

"Hey Alexa" with Social Media Star with Janice

The strategy aimed to establish Amazon Alexa as the preferred voice assistant in India by integrating it into the popular show 'Social Media Star with Janice.' The "Hey Alexa" segment featured celebri

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Case Study

How the OG superstar cookie reinvented itself

Good Day gave license to young generation by telling them ‘not to wait for big occasions, but celebrate ‘micro-Khushi' moments.

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Case Study

Winning trust before transactions

This case demonstrates how BharatPe, an end-to-end fintech solutions provider for small-merchants, used the power of trust to win the battle of digital payments and transactions share. BharatPe discov

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Case Study

Fighting India's blind faith in a smell

No More Half Truths - Systematic approach exposing reality of phenyls

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Case Study

Who Decides A Woman's Worth?

I decide my worth, not you. WOMEN'S WORTH IS MEASURED BY THE RIGID REGRESSIVE YARDSTICKS DEFINED BY SOCIETY But today women rejected these norms and decided their own criteria for measuring worth

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