Case Study

The Inurskn success is about consistency of strategy. The brand's consistency in communication strategy (Doctor led Clinic where we leave nothing to chance) and the brands intent to stay the course ir

SensodentK was a new launch in a crowded Sensitivity Toothpaste market with one dominant category owning competitor - Sensodyne. We created a nationally relevant catch phrase to offset what they owned

Geneo (from Schoolnet) was a brand committed to celebrating children's individuality in learning and was propagating the viewpoint that ‘Because everyone learns differently'. The Parent Anthem took

Winning Through Rejections This case illustrates how Housing.com, a newcomer, challenged established real estate platforms by disrupting inventory. While competitors emphasized a wide range of choices

Winning Through Rejections This case illustrates how Housing.com, a newcomer, challenged established real estate platforms by disrupting inventory. While competitors emphasized a wide range of choices

Geneo ‘Identical Boys' campaign is a story of being able to find a consumer insight in the midst of a crowded marketplace. Then being able to land a proposition that balances the functional & emotio

LADKI CHALA RAHI HAI! 'Ladki Chala Rahi Hai' stands as a transformative movement for Hero Pleasure and society at large. Beyond market expansion, it confronts norms, empowering women through personal

Geneo Esekha is a case study of smart marketing by using sharp targeting into a niche and the use of best practices including working with 15 second films & astute digital & TV buying to ensure that t

Livon strategically solidified its leadership in post-wash serums by evolving into a comprehensive hairstyling destination. Targeting the dynamic youth demographic, the brand navigated pandemic-induce

The series was mentioned in advertising and media channels including Campaign Brief Asia, Adobo Magazine, Business World, Indian Television, Exchange4Media, Adgully, Afaqs and Financial Express.