Articles and stories

Result(Tata Communications)

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Prespectives

Empathy + Empowerment

Getting the customer experience right requires empathy. It?s the ability to understand and the ability to solve a problem.There are situations where customers need to be more informed or have made mis

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Case Study

Hyper-Personalised Customer Engagement

Customer Experience in the new world. The Tata Communications’ chatbot gives a new spin to conversational marketing and helps the customer understand and solve their doubts while evaluating the port

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Case Study

Lead'ing the Next-Gen Way

Sales adds, Sales accelerates and the quality of leads. The trifecta of challenges for any website owners of a B2B enterprise company. But with a new spin to conversational marketing, Tata Communicati

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Case Study

Road to Automotive Utopia

As Helen Keller, famous American author once said, "Life is either a daring adventure or nothing at all". When presented with the chance of leading the marketing for a relatively new BU and without mu

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Case Study

Contact to Customer Journey Insights

"Enabling Sellers with Sales Intelligence" An aggregated view of a contact's engagement with us in the form of a one click view in our CRM tool to drive deeper engagement and conversion. Wow Factor: 1

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Case Study

Hyper Personalised Web Experiences at Scale

We delivered a Netflix like experience for B2B decision makers that led to binge-worthy sessions directly contributing to business outcomes while keeping the customer at the heart of it. This program

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Case Study

Contact to Customer Journey Insights

"Enabling Sellers with Sales Intelligence" An aggregated view of a contact's engagement with us in the form of a one click view in our CRM tool to drive deeper engagement and conversion. Wow Factor: 1

...Read More
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Case Study

Contact to Customer Journey Insights

"Enabling Sellers with Sales Intelligence" An aggregated view of a contact's engagement with us in the form of a one click view in our CRM tool to drive deeper engagement and conversion. Wow Factor: 1

...Read More
Image
Case Study

Hyper Personalised Web Experiences at Scale

We delivered a Netflix like experience for B2B decision makers that led to binge-worthy sessions directly contributing to business outcomes while keeping the customer at the heart of it. This program

...Read More
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Case Study

Humanising our digital fabric through impactful storytelling

Digital Fabric Chronicles: A Human Touch Our program focused on adding a human touch to our narrative. We delved into the intricacies of the digital fabric, aiming to distill its complexity into relat

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Case Study

Hyperpersonalised Ubiquitous Growth Engine - HUGE

We delivered a Netflix like experience for B2B decision makers that led to binge-worthy sessions directly contributing to business outcomes while keeping the customer at the heart of it. This program

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Case Study

Data and Analytics creating HUGE

We delivered a Netflix like experience for B2B decision makers that led to binge-worthy sessions directly contributing to business outcomes while keeping the customer at the heart of it. This program

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Case Study

Hyperpersonalised Ubiquitous Growth Engine - HUGE Customer Acquisition

We delivered a Netflix like experience for B2B decision makers that led to binge-worthy sessions directly contributing to business outcomes while keeping the customer at the heart of it. This program

...Read More
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Case Study

Hyperpersonalised Ubiquitous Growth Engine - HUGE

We delivered a Netflix like experience for B2B decision makers that led to binge-worthy sessions directly contributing to business outcomes while keeping the customer at the heart of it. This program

...Read More
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Case Study

Hyperpersonalised Communications

Sales adds, Sales accelerates and the quality of leads. The trifecta of challenges for any website owners of a B2B enterprise company. But with a new spin to conversational marketing, Tata Communicati

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Case Study

Making Discoverability HUGE

At a time when Tata Communications was changing its positioning to a Digital Ecosystem Enabler, in-person business meetings with sales were no longer a norm and search became the new hero of the purch

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Case Study

Making it HUGE with TaCo.com

Tata Communications propels into the realm of powering hyperconnected ecosystems through a website redesign. Our strategic communication overhaul aims to reshape visitor perceptions, positioning us as

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Case Study

Making it HUGE with TaCo.com

Tata Communications propels into the realm of powering hyperconnected ecosystems through a website redesign. Our strategic communication overhaul aims to reshape visitor perceptions, positioning us as

...Read More