Honoring India's Farming Communities through Parachute Kalpavriksha - Striving to feed others regardless of harsh circumstances and with almost no representation in mainstream media, Indian farmers ar
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Manifesting A Stylish India! - For the first time ever in hairstyling industry, a brand has taken itself on the streets to give real time educational experience to the consumers whereby an OG celebrit
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#ExemplaryLiving was the thought behind this campaign. This thought justified the product promise for Phase 2. After a successful Phase 1, we had to deliver a stellar performance in Phase 2. We create
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Bridge the gap by leveraging the fact that high intensity performance was the currency of this generation. In a performative world, it is performance raised to the power of time. It is ENDURANCE.
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A New Gold Standard for the Gold Industry
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I decide my worth, not you. WOMEN'S WORTH IS MEASURED BY THE RIGID REGRESSIVE YARDSTICKS DEFINED BY SOCIETY But today women rejected these norms and decided their own criteria for measuring worth
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No More Half Truths - Systematic approach exposing reality of phenyls
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This case demonstrates how BharatPe, an end-to-end fintech solutions provider for small-merchants, used the power of trust to win the battle of digital payments and transactions share. BharatPe discov
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The strategy aimed to establish Amazon Alexa as the preferred voice assistant in India by integrating it into the popular show 'Social Media Star with Janice.' The "Hey Alexa" segment featured celebri
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Our campaign clicked by combining different elements. We showed our founder with beautiful hair, proving our product's effectiveness. Radio Mirchi helped us reach a wider audience. Real customer revie
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Basis this system, the campaign achieved an overall 3/5 which is over category benchmark and bifurcated as per below: 1) Avg. Time Spent: 2.5 out of benchmark of 0-1 2) Bounce Rates: 4 out of benchmar
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The series was mentioned in advertising and media channels including Campaign Brief Asia, Adobo Magazine, Business World, Indian Television, Exchange4Media, Adgully, Afaqs and Financial Express.
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Livon strategically solidified its leadership in post-wash serums by evolving into a comprehensive hairstyling destination. Targeting the dynamic youth demographic, the brand navigated pandemic-induce
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Geneo Esekha is a case study of smart marketing by using sharp targeting into a niche and the use of best practices including working with 15 second films & astute digital & TV buying to ensure that t
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LADKI CHALA RAHI HAI! 'Ladki Chala Rahi Hai' stands as a transformative movement for Hero Pleasure and society at large. Beyond market expansion, it confronts norms, empowering women through personal
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Geneo ‘Identical Boys' campaign is a story of being able to find a consumer insight in the midst of a crowded marketplace. Then being able to land a proposition that balances the functional & emotio
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Winning Through Rejections This case illustrates how Housing.com, a newcomer, challenged established real estate platforms by disrupting inventory. While competitors emphasized a wide range of choices
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Winning Through Rejections This case illustrates how Housing.com, a newcomer, challenged established real estate platforms by disrupting inventory. While competitors emphasized a wide range of choices
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Geneo (from Schoolnet) was a brand committed to celebrating children's individuality in learning and was propagating the viewpoint that ‘Because everyone learns differently'. The Parent Anthem took
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SensodentK was a new launch in a crowded Sensitivity Toothpaste market with one dominant category owning competitor - Sensodyne. We created a nationally relevant catch phrase to offset what they owned
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The Inurskn success is about consistency of strategy. The brand's consistency in communication strategy (Doctor led Clinic where we leave nothing to chance) and the brands intent to stay the course ir
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• Hershey's launched one of the biggest celebrations of love with a wholesome, one-of-a-kind multi-media campaign. • We deployed a strategic campaign inclusive of digital innovation, on-ground imp
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Plum's #Empties4Good Shelters do good for the planet and our furry friends. In the scorching 2022 summer, Plum transformed its initiative into a lifeline for India's strays. Using 2 million empties, P
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No More Half Truths - Systematic approach exposing reality of phenyls
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