Articles and stories

Result(FOOD & BEVERAGE)

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Case Study

#ConquerWithCourage

For 20 years Mountain Dew had been talking about courage. It was time for the brand to walk it's talk and demonstrate courage in the face of some potentially fear-inducing questions: Do we eschew the

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Case Study

Why save the best for last?

From being a late-night binge to a daytime delight. From being an after-party ritual to the party starter.

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Case Study

Because Rural deserves better

Sure, local B-brands are cheaper, and may even be of good quality but, Maggi is Maggi! And that's what makes it India's no 1 noodle brand.

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Case Study

From Maggi lovers to Maggi Moms

From Maggi lovers to Maggi Moms - Maggi as an ally to Moms

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Case Study

Bingo Meme Premier League

Cracking the Code to Gen-Z Engagement: Bingo! Hashtags broke through the clutter with a meme-tastic campaign that resonated with Gen-Z. By leveraging the power of memes, real-time content creation, an

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Aashirvaad Select Atta's journey from Occasional Indulgence to Everyday essential

Aashirvaad Select Atta revolutionized the perception of its premium 100% MP Sharbati wheat product through the "Banaye Har Din Khaas, Gehun ka Sartaaj" campaign. By blending the romance of great-tasti

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Case Study

Crafting Digestive Wellness with ITC Aashirvaad Multigrain Atta

By launching the "Roz khao Fibre waali Roti" supplemented with content strategy and Happy Tummy website Multigrain atta was able to position itself as a digestive health leader in the minds of consume

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Case Study

Too Yumm - Akkad Bakkad

The Too Yumm! campaign for Multigrain Chips and Veggie Stix transformed everyday snacking dilemmas into delightful choices. Spearheaded by Virat Kohli's viral dance challenge and complemented by sketc

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Rescuing the rescuer

From being a late-night binge to a daytime delight. From being an after-party ritual to the party starter.

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