Articles and stories

For 20 years Mountain Dew had been talking about courage. It was time for the brand to walk it's talk and demonstrate courage in the face of some potentially fear-inducing questions: Do we eschew the

Radio'd Billboard Turns Mumbai Commutes into an Experience! Transforming the Prime Day experience, Amazon's innovative campaign fused tradition with technology to turn a series of billboards into live

Amazon's Virtual Hunt Redefines the Sales Landscape Amazon orchestrated a groundbreaking smartphone sale, transforming Google Maps Street View into an interactive swipe-up game. Over 150,000 participa

Prime on your plate When we're thinking of what to eat, we're also thinking of what to watch. This insight became the backbone of our launch campaign for Prime Video Channels in India. 'Prime on Your

Decoding Chris Pratt's Terminal List: The 360 Experience To stand out from every other ‘one man revenge' story, we took audiences inside the troubled mind of James Reece, the show's protagonist with

Season 18 of MTV Roadies reached the digital platforms with ARM Worldwide's innovative digital show. Crowned winner Nisman Parpia received a South Africa trip, a backstage pass, and the show "All Acce

Empowers our users with financial knowledge to help them make Smart Investing Decisions From engaging YouTube shorts to in-depth educational content, we've transformed investing into a captivating mov

Headline: Turning Mispronunciations into a viral phenomenon! In a world of finance seriousness, Fibe's CPO campaign turned pronunciation chaos into a 15.3M-strong sensation, proving that laughter is t

Bausch & Lomb's festive season campaign for multifocal lenses targeted people over-40s in metros, addressing the low awareness of Presbyopia. The campaign, centered around the character Mrs. Sharma, h

Asian Paints believed in the legacy of ‘HarGharKuchKehtaHai'. However,the story had to be re-told to suit the evolving tastes of the new-age audience. The goal was to provide an experience, both asp

Paytm Karo- How a brand became a verb

The strategy aimed to establish Amazon Alexa as the preferred voice assistant in India by integrating it into the popular show 'Social Media Star with Janice.' The "Hey Alexa" segment featured celebri

Ask Nestlé - India's first corporate service brand that simplifies nutrition for all.

By launching the "Roz khao Fibre waali Roti" supplemented with content strategy and Happy Tummy website Multigrain atta was able to position itself as a digestive health leader in the minds of consume

The Big Daddy Challenge - The Scorpio-N Game.

Plum's #Empties4Good Shelters do good for the planet and our furry friends. In the scorching 2022 summer, Plum transformed its initiative into a lifeline for India's strays. Using 2 million empties, P

Bharatpe decided to lend some marketing muscle and became the advertising agency for small shopkeepers.

A New Gold Standard for the Gold Industry

Creating India's Coffee Generation

The series was mentioned in advertising and media channels including Campaign Brief Asia, Adobo Magazine, Business World, Indian Television, Exchange4Media, Adgully, Afaqs and Financial Express.

LADKI CHALA RAHI HAI! 'Ladki Chala Rahi Hai' stands as a transformative movement for Hero Pleasure and society at large. Beyond market expansion, it confronts norms, empowering women through personal

For 20 years Mountain Dew had been talking about courage. It was time for the brand to walk it's talk and demonstrate courage in the face of some potentially fear-inducing questions: Do we eschew the

Cracking the Code to Gen-Z Engagement: Bingo! Hashtags broke through the clutter with a meme-tastic campaign that resonated with Gen-Z. By leveraging the power of memes, real-time content creation, an

Drive Like A Lady started as a story-telling cause marketing campaign for the brand, but has now evolved into an initiative that brings an actual change in people's lives.

Composing India's First Hygiene Music Album

Liberating Gold from the Patriarchy

Aarampur - Jahan na pahunche dawai, wahan pahunche AI Relief from stress and headaches was now just a phone call away with Saridon. Aarampur, leveraged deep penetration of mobiles and the latest voice

Using AI to Conquer Gen Z Hearts and Snack Desires! By leveraging the power of AI, Bingo! Tedhe Medhe created a personalized and engaging campaign that resonated with Gen Z. The campaign's humor, rela

Aditya Birla Health Insurance- Digital self-service (Chatbot) growth story: Aditya Birla Health Insurance's WhatsApp chatbot, launched in 2021, exceeded expectations with remarkable digital self-servi

This World No Tobacco Day- Nicotex Believes You Can! A first-of-its-kind personal user interface that will guide you to end your struggle with smoking. A friendly chat-bot that will be a one-stop shop

Embarking on your wealth creation journey is now as easy as using a calculator! Nippon India Mutual Fund's simplified SIP calculator makes planning for your financial goals a breeze. With just a few c

Plan Your Goals with Ease: Introducing Goal Planner Charting a course towards your financial goals is the cornerstone of a successful investment journey. To help you embark on this path with confidenc

360 ONE's SEO campaign has addressed various challenges and embraced a proactive problem-solving approach, effectively resolving numerous technical and content issues on our website. We've optimised i

Revolutionizing SEO: Flipkart Seller Hub's Remarkable 2200% Business Lead Surge Flipkart Seller Hub achieved a phenomenal 91.67% reduction in Cost Per Lead, alongside an astonishing 2200% surge in Bus

Dun & Bradstreet's Data Alchemy Transformed Clicks into Gold, Achieving an Astonishing 176% Surge in Qualified Organic Leads and a Remarkable 110% Spike in Conversion Rates." The unique blend of data-

Honoring India's Farming Communities through Parachute Kalpavriksha - Striving to feed others regardless of harsh circumstances and with almost no representation in mainstream media, Indian farmers ar

Call of safety, one swipe away. Josh's #SafeSwipe empowers women to be fearless when taking late night cabs.

Honoring India's Farming Communities through Parachute Kalpavriksha - Striving to feed others regardless of harsh circumstances and with almost no representation in mainstream media, Indian farmers ar

Ask Nestlé - India's first corporate service brand that simplifies nutrition for all.

Kamasutra Condoms addressed the challenge of breaking taboos around sex by creating Kamaverse, a Metaverse platform, leveraging Gen Z's digital preferences. The campaign achieved significant reach, wi