Articles and stories

Connect - Build a global community of women entrepreneurs, investors and advisors both in-person and online. Inspire - Sharing stories and providing opportunities to be spotlighted on a global platfor

With One Nation Billion Celebrations campaign, we aim to capture the special moments of all the passengers that will become the highlight of our grand celebration. We created a unique experience, acro

Tata Housing's #MeraGharMeraDesh: A Heartfelt, Patriotic Marketing Triumph! 'Mera Ghar Mera Desh' campaign masterfully blended AI innovation with emotional storytelling, capturing the essence of home

Digital Fabric Chronicles: A Human Touch Our program focused on adding a human touch to our narrative. We delved into the intricacies of the digital fabric, aiming to distill its complexity into relat

Season 18 of MTV Roadies reached the digital platforms with ARM Worldwide's innovative digital show. Crowned winner Nisman Parpia received a South Africa trip, a backstage pass, and the show "All Acce

The series was mentioned in advertising and media channels including Campaign Brief Asia, Adobo Magazine, Business World, Indian Television, Exchange4Media, Adgully, Afaqs and Financial Express.

#ShagunKeShares: Investments ki Smart Shuruaat Angel One's 'Shagun Ke Shares' campaign brilliantly transformed Diwali into a celebration of financial empowerment with Muhurat Trading as a new traditio

Making American Education Great Again The campaign was fundamentally stemmed in a socio-political background. The strategic challenge was based in how the "trump effect" had fueled negative conversati

Bank of Baroda's six-year partnership with PV Sindhu, the bank's brand ambassador, has been a cornerstone of their successful digital marketing campaign, #SmashItWithSindhu. The campaign, evolving ove

The campaign encouraged women to not view their increased weight, stretch marks and saggy skin as their weakness and celebrate their post-pregnancy bodies.

Headline: Kotak Business Banking - #DadMySuperstar Description: Watch Mr. Jugjeet Singh speak about his son, Ranveer Singh, and their relationship on Father's Day. It is profound, heart-warming, and i

"Zamana Badal Jayega – Bridgestone Sturdo chalta jayega."

Since Kotak Silk and the ‘Meri Udaan, Meri Pehchaan' initiative focuses on importance of women achieving financial independence, our objective was to focus on choosing the relevant influencers to am

We launched the ActivMoney campaign with a riveting action film featuring the fresh power couple Ranveer Singh and Keerthy Suresh to highlight the benefits of ActivMoney. In this film, the female prot

Understanding the audience behavior and the platforms they spend time on, Omnigel excelled in its positioning strategy. Capturing not just the audience's attention but also encouraging active engageme

"Omnigel - Hi Laal Tube Hai: A National Triumph from Regional Roots" epitomizes strategic brilliance that propelled Omnigel from regional recognition to a nationally acclaimed brand. This campaign mar

Becoming the Most Loved Team during IPL Auctions To stand out from the other 9 teams, we had to ensure that Rajasthan Royals' auction content was fresh and fan-centric. So, we travelled across Rajasth

We had a monumental task ahead of us with the competitor products already popular with big media budgets and franschise sponsorships. We just wanted to focus on building relatability over popularity.

Rajasthan Royals Admin takes on IPL biggies with lo-fi content... and wins. In a daring move, Rajasthan Royals revamped their social media strategy for the 2023 IPL season, shifting from ‘Polished'

SPOTIFY INDIA EXECUTES INDIA'S FIRST LONG-TERM TWITTER TREND-JACKING We entered trending conversations on Twitter, and promoted learning by hyper-contextualizing podcasts to trends IN REAL TIME. For e

Positioning Royale Glitz as a celebrity: We aimed to position the luxury paint as the Instagram celebrity of the paint world—full of flair, appeal, and a dedicated following. Leveraging Newsmakers:

In 2022, K-Pop band BTS was ready to drop their first ever anthology album. For online audio streaming app Spotify, the task was to cash in on this global event and make K-Pop synonymous to Spotify. T

Our objective was to promote Wrapped- Spotify's unique annual music round-up IP that is a celebration of users' music choices. Our task was two fold, to get existing users to try out their Wrapped and

Plum's #Empties4Good Shelters do good for the planet and our furry friends. In the scorching 2022 summer, Plum transformed its initiative into a lifeline for India's strays. Using 2 million empties, P

Innovation in Messaging and Positioning. The "Groom It Yourself" messaging was an insightful way to position Vega trimmers as enabling convenient at-home grooming for men. The messaging aligned well w

The strategy aimed to establish Amazon Alexa as the preferred voice assistant in India by integrating it into the popular show 'Social Media Star with Janice.' The "Hey Alexa" segment featured celebri

Understanding the audience behavior and the platforms they spend time on, Omnigel excelled in its positioning strategy. Capturing not just the audience's attention but also encouraging active engageme

The strategy aimed to establish Amazon Alexa as the preferred voice assistant in India by integrating it into the popular show 'Social Media Star with Janice.' The "Hey Alexa" segment featured celebri