Articles and stories

Result(MOBILE)

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Case Study

Accelerated Mobile Pages Growth Campaign

From just 5% traffic on ABP Live to more than 50% of mobile device traffic coming through AMP pages we have seen the absolute traffic share grow to 50 Mn MAUs for ABP live, a 200% + growth in 2 years.

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Case Study

Awareness, Engagement and Acquisition through Mobile

Our ideology was simple - If our audience wants to know more about us, then we have to give them the best in class UI/UX website. If our prospective customer wants to enquire about us, then we must gi

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Drive Of Fortune - The Text And Drive Challenge

The Drive Of Fortune - Text and Drive Challenge was an interesting way to engage with the audience while propagating the message of driving safe.

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Case Study

Knight Club App

Knight Club - Ekdam Fatafati App was launched at the start of IPL 2023 season to stay connected with KKR fans and received massive response since the launch. App was downloaded by over 50k fans in fir

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Tata Capital - Moneyfy Campaign

The AHA Moment The campaign's success significantly contributed to brand building and business growth objectives. The improvements in registration-to-investment rates, cost efficiency, and overall inv

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Case Study

Amazon India's The Prime Street

Amazon's Virtual Hunt Redefines the Sales Landscape Amazon orchestrated a groundbreaking smartphone sale, transforming Google Maps Street View into an interactive swipe-up game. Over 150,000 participa

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Case Study

Prime On Your Plate - A tasteful partnership

Prime on your plate When we're thinking of what to eat, we're also thinking of what to watch. This insight became the backbone of our launch campaign for Prime Video Channels in India. 'Prime on Your

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Case Study

Citadel Initiation Program gets 1Mn mobile users to play spy

Citadel Initiation Program Introducing fans to Amazon Prime Video's brand new spy-verse of Citadel wasn't going to be an easy task. After all, we were competing for attention with the IPL. So, we deci

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Case Study

4.4 Mn on-the-go fans decode Chris Pratt's Terminal List

Decoding Chris Pratt's Terminal List: The 360 Experience To stand out from every other ‘one man revenge' story, we took audiences inside the troubled mind of James Reece, the show's protagonist with

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Airtel's Multi-Channel Mobile Marketing: Redefining Telecom Excellence

Airtel's Multi-Channel Mobile Marketing: Redefining Telecom Excellence Airtel responded to post-pandemic data demand by digitizing touchpoints and overhauling Postpaid plans in 2022, targeting a 40+ m

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Case Study

Har Gaon Cipladine

Ab Har Gaon Cipladine: Discover the extraordinary impact of Cipladine's campaign, revolutionizing rural healthcare. With an impressive surge in market share and value offtakes in Maharashtra and Uttar

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"Omnigel - Hi Laal Tube Hai: A National Triumph from Regional Roots"

"Omnigel - Hi Laal Tube Hai: A National Triumph from Regional Roots" epitomizes strategic brilliance that propelled Omnigel from regional recognition to a nationally acclaimed brand. This campaign mar

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On-the-Go Impact: Cofsils Reaches Mobile Users Seeking Cold & Flu Relief

Opting for a mobile-centric strategy, we aimed to capture attention and leave a lasting impression on our audience while they were on the move. Partnering with a mobile engagement platform, Cofsils en

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Khul ke soo le with Naselin

"Naselin Khul Ke So Le" revolutionized mobile marketing in the healthcare sector, outshining competition and etching a memorable brand presence. Leveraging temperature dynamics, a gamified experience,

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Quitting is Winning with Nicotex

Quitting is Winning with Nicotex: Our campaign was a powerful initiative by Nicotex to empower individuals of all ages struggling with smoking as a coping mechanism. The achieved reach surpassed the p

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Quit smoking with your friend Nico!!!

Quit smoking with your friend Nico!!! A first-of-its-kind personal user interface that will guide you to end your struggle with smoking. A friendly chat-bot that will be a one-stop shop for enabling a

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Case Study

The tasty and mobile-first launch of Prime Video Channels

Prime on your plate When we're thinking of what to eat, we're also thinking of what to watch. This insight became the backbone of our launch campaign for Prime Video Channels in India. 'Prime on Your

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