Articles and stories

The campaign intended to address the problem of low acceptance of inhalers among asthma patients. Based on results of consumer study, key barriers for using inhalers were defined. Doctors are the on

A Personalized, Automated Customer Welcome Journey by HDFC Life Posed with the challenge of building strong relationships with newly on-boarded customers, we conceptualized & implemented an insigh

The personalisation and relevant communication helped us in achieving over 8% open rate in all our campaigns for prospects segment and 20% open rate for our customer’s segment. This resulted in gene

WHY DON'T YOU ANSWERRR! Don't worry #ChickenDoesntHoldGrudges Gone are the days of the old conventional approach of requesting, or yet worse, begging the customers to come back to a brand. Wi

"One of the Most Effective uses of Communication" The first initiative where investors can access real-time NAV details any time anywhere via email in their inboxes and the same will be auto-updated d

ValueFirst was able to get Angel One ten times the number of leads in a span of only three months with its Email Marketing Solution.

Make the most of today's market. Invest Now! Volatile Market is often perceived to have negative implications. But in reality, you can enjoy positive benefits in every market situation. With change be

Embarking on your wealth creation journey is now as easy as using a calculator! Nippon India Mutual Fund's simplified SIP calculator makes planning for your financial goals a breeze. With just a few c

Plan Your Goals with Ease: Introducing Goal Planner Charting a course towards your financial goals is the cornerstone of a successful investment journey. To help you embark on this path with confidenc

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Scaler, a leading ed-tech upskilling platform, attained 95% inbox delivery rate and up to 50% open rates.

Zepto and its agency synergistically optimized email campaigns, achieving dual Inbox and Primary tab placement during the warm-up phase. Through meticulous audience segmentation and A/B testing, they

Equentis Driving change for women in Finance. In a world where financial empowerment knows no gender, Equentis's #HarGharLakshmi campaign aims to inspire and encourage every woman to manage the family

SonyLIV's Winning Email Marketing Strategy: Optimized Targeting, Personalized Content, and Creative Design

BankBazar's Email Triumph: Engaging Millions with 92% Deliverability & 99% Retention

Yatra's Email Success: 95% Inbox Delivery, 50% Opens, and Zero Spam. Their approach nailed inbox placement, captivating audiences with great content. With no spam trouble and a 3% Click-Through Rate,

Rethinking Email Design for Increased User Engagement: Visual Storytelling, Mobile-First Optimization, Personalized Content, and Data-Driven Segmentation.

Headline: HDFC Life Got Talent - Shining Brighter, Reaching Further, Engaging Deeper HDFC Life Got Talent evolves to include immediate family members of employees, expanding beyond internal walls. Col

Make the most of today's market. Invest Now! Volatile Market is often perceived to have negative implications. But in reality, you can enjoy positive benefits in every market situation. With change be

Embarking on your wealth creation journey is now as easy as using a calculator! Nippon India Mutual Fund's simplified SIP calculator makes planning for your financial goals a breeze. With just a few c

Plan Your Goals with Ease: Introducing Goal Planner Charting a course towards your financial goals is the cornerstone of a successful investment journey. To help you embark on this path with confidenc

Presenting our innovative, multi-channel campaign for Cross-sell/Up-sell - Product Recommendation Analytical Model campaign | An industry-first, personalized, automated, advanced analytics led product