Introduction:
In today's competitive marketplace, it's more important than ever for brands to provide great customer experiences. But what makes a great customer experience? And how can brands creat... Read More
SPOTIFY INDIA EXECUTES INDIA'S FIRST LONG-TERM TWITTER TREND-JACKING We entered trending conversations on Twitter, and promoted learning by hyper-contextualizing podcasts to trends IN REAL TIME. For example, when #TuesdayTrivia was trending we shared the ‘Brain Stuff' podcast that talked about what outer space smells like. For #WeekendVibes the ‘Stuff You Should Know' podcast revealed foods that release happy hormones! We introduced people to knowledge-based podcasts, and soon they were hooked. All in all, we exceeded all expectations and went to increase the podcast listenership for Spotify India. Daily active users increased 2x resulting in 70% incremental listeners and Monthly active users went up by 40% With a total 66 tweets (53 planned & 13 unplanned) we received 10.5M reach & 32M impressions! And most importantly, we made a large cohort of curious learners look to podcasts on Spotify as an impactful way to learn more about the world around them. Read More
The marketer's agenda is to influence the customer's mind. This can be done by creating a relevant connection between the minds of the customers and your brand promise or product features. Read More
Apurva Chamaria View: Fair practice code is a great way to deliver a consistent customer experience. Don't do to your customers what you wouldn't like Read More
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What are CX Superpowers?CX superpowers are the abilities that allow brands to create amazing customer experiences. They can be anything from the ability to listen to customers to the ability to deligh... Read More
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