Implementing a Successful Conversational Marketing StrategyThe first step in implementing a successful conversational marketing strategy is understanding how it fits into your overall marketing plan.
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The Pitch and Experts - Data and Trends:In the past, app installs were considered the most important KPI for marketers. However, marketers soon realised that retention is the objective measure of succ
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Introduction:In today's digital world, customers have more choices than ever before. To stand out in a crowded marketplace, businesses must do more than meet customer expectations. They must exceed th
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By Ritu MittalAs marketers, we are constantly looking for new and innovative ways to engage with consumers. In recent years, we have seen a shift towards conversational marketing and AI-driven solutio
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As the marketing landscape has evolved, businesses have recognized the importance of building authentic connections with their customers to drive growth. Conversation marketing, a strategy that focuse
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Rise of Videos as the Desired Form of ContentVideos are fast emerging as the most popular form of Content for online consumption across the entertainment, news & educational sectors. A well made, enga
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Marketing in the Shifting Landscape of Generational Media HabitsThe world of media consumption has shifted dramatically in recent years, with the rise of digital media, the increasing popularity of so
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"Headline: Solving the case of the missing customer Hansa Cequity | Westside Well-orchestrated engagement, driven by data and behavioural insights to win-back high value dormant customers."
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Use of OBD Call & Text SMS both tried reaching out in 9 regional languages to break the barrier of language understanding between our audience and company communication. The success had us believed th
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Our WhatsApp powered chatbot solution which helped JBL establish scalable consumer engagement & automate sales & support enquiries over a conversational tool
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Elevating SEO Triumph: The SEO strategy aimed to boost brand visibility through non-branded keywords, achieving success by creating valuable content and employing innovative tactics. Key strategies in
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Achieving search dominance, we secured top positions for crucial queries, enhancing product discoverability, features, and acquisition. Topping "what is fixed deposit" and "Open fixed deposit," our ap
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360 ONE, through its innovative experiential marketing function, comprising over 1,000 exclusive and carefully tailored experiences for over 500,000 clients and prospects, has emerged as an architect
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The Unforgettable Game: boAt's Winning Symphony in the IPL Spectacle In the realm of IPL, boAt turned adversity into opportunity, striving to be more than a participant, emerging as the most remembere
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Airtel's Multi-Channel Mobile Marketing: Redefining Telecom Excellence Airtel responded to post-pandemic data demand by digitizing touchpoints and overhauling Postpaid plans in 2022, targeting a 40+ m
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An Effective way to utilize data and market research to strengthen brand's positioning using Video content.
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The Unforgettable Game: boAt's Winning Symphony in the IPL Spectacle. In the realm of IPL, boAt turned adversity into opportunity, striving to be more than a participant, emerging as the most remember
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The Breakthrough Music campaign by boAt was launched on World Music Day, and revolutionized the industry by spotlighting emerging musicians overlooked in the mainstream. Securing exclusive YouTube ad
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Revolutionizing Retail Media Advertising: Unleashing 41% Business Growth and a 29% ROI Boost with Advanced AI & Machine Learning - The Future of Smart Campaign Optimization and Profitability
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Aarampur - Jahan na pahunche dawai, wahan pahunche AI Relief from stress and headaches was now just a phone call away with Saridon. Aarampur, leveraged deep penetration of mobiles and the latest voice
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The metaverse represents a new way to do business. It offers opportunities to reinvent customer journeys and operational processes. This opens innovative marketing opportunities for TEN BKC. The integ
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We had high quantum of leads that were not contactable and sending brochures and project-related information was a manual process, leading to a sub-standard customer experience. This was identified vi
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Using AI to Conquer Gen Z Hearts and Snack Desires! By leveraging the power of AI, Bingo! Tedhe Medhe created a personalized and engaging campaign that resonated with Gen Z. The campaign's humor, rela
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We transformed Amazon Prime's 5000+ products into a vibrant spectacle. By unraveling the secrets of user searches, we shot one video per category. Through AI, we created an entire treasury of ads. We
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TitleHeadline: +191.3% growth within just 6 months Revolutionizing Flabbery's digital presence led to remarkable success. Addressing foundational issues through content pruning, enhancing content qual
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The "Har Maa Durga" campaign was a groundbreaking initiative that seamlessly integrated cultural traditions with modern technology to celebrate and honor the essence of motherhood. The campaign unfold
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EVing is Exploring. Now travel long distances with your EV without any anxiety or fear about range and charging stations.
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Scaler, a leading ed-tech upskilling platform, attained 95% inbox delivery rate and up to 50% open rates.
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Zepto and its agency synergistically optimized email campaigns, achieving dual Inbox and Primary tab placement during the warm-up phase. Through meticulous audience segmentation and A/B testing, they
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Equentis Driving change for women in Finance. In a world where financial empowerment knows no gender, Equentis's #HarGharLakshmi campaign aims to inspire and encourage every woman to manage the family
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SonyLIV's Winning Email Marketing Strategy: Optimized Targeting, Personalized Content, and Creative Design
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BankBazar's Email Triumph: Engaging Millions with 92% Deliverability & 99% Retention
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Yatra's Email Success: 95% Inbox Delivery, 50% Opens, and Zero Spam. Their approach nailed inbox placement, captivating audiences with great content. With no spam trouble and a 3% Click-Through Rate,
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Rethinking Email Design for Increased User Engagement: Visual Storytelling, Mobile-First Optimization, Personalized Content, and Data-Driven Segmentation.
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Headline: HDFC Life Got Talent - Shining Brighter, Reaching Further, Engaging Deeper HDFC Life Got Talent evolves to include immediate family members of employees, expanding beyond internal walls. Col
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Make the most of today's market. Invest Now! Volatile Market is often perceived to have negative implications. But in reality, you can enjoy positive benefits in every market situation. With change be
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Embarking on your wealth creation journey is now as easy as using a calculator! Nippon India Mutual Fund's simplified SIP calculator makes planning for your financial goals a breeze. With just a few c
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Plan Your Goals with Ease: Introducing Goal Planner Charting a course towards your financial goals is the cornerstone of a successful investment journey. To help you embark on this path with confidenc
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Presenting our innovative, multi-channel campaign for Cross-sell/Up-sell - Product Recommendation Analytical Model campaign | An industry-first, personalized, automated, advanced analytics led product
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Leveraged on every theme in search universe: Product Discoverability: "what is fixed deposit" ranking at 1st position Product Feature: "fd interest rate" ranking at 3rd position Core Product: "fd" ran
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Product Unavailability Challenge: Successfully addressed the absence of specific loans like amount-based and types by optimizing our category page, securing high rankings for related keywords. Inactiv
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Product Unavailability: HDFC Bank doesn't offer Zero Balance savings account as a product. But Zero balance account theme had the highest search volume. With SEO efforts, we ranked our category page f
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Increased ROI by merging Organic Growth Marketing and CRO Efforts. By optimum utilization of analytics and technology, we transformed data into actionable insights, executing a strategy that yielded t
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Elevating SEO Triumph: The SEO strategy aimed to boost brand visibility through non-branded keywords, achieving success by creating valuable content and employing innovative tactics. Key strategies in
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