Articles and stories

We had an epic breakfast in Gurugram & Afterhours in Mumbai with more superheroes than in any avenger movie.The interest in the CX Superpowers theme has been overwhelming, CX Superpowers? Do brands re

One of the most critical stakeholders to deliver fantastic CX and one that many organisations constantly ignore are the employees. If brands want to provide fantastic CX, start delivering an incredib

The insurance industry's market leader has a share of 55%, and the next three players take another 20% which leaves about 1% wallet share for the balance of players.In the Life Insurance segment, the

All my journey as a marketer has been ultimately trying to sell something.The moment we start thinking collectively, how we help the user buy Is what becomes a superpower. From an inside-out approach

Getting the customer experience right requires empathy. It?s the ability to understand and the ability to solve a problem.There are situations where customers need to be more informed or have made mis

Listening to and taking feedback from your customer is essential. Acting on that feedback makes it very important.Listening helps to understand what the customer needs from you. It also helps understa

Over the last couple of years, as users, humans, consumers, and brands, there has been hyper realisation around our lives, the brands we interact with, the products we use, and our interactions with e

It doesn't matter who you are or where you are; the power of a chair is the force. Yet, there is a bigger power that you have had all along. And you can use it right now. You can be humble and realis

In times of economic uncertainty, marketing budgets get the axe first. In a highly competitive, regulated and commoditized category of mutual funds, you are left with a select few differentiation fac

When we talk of great cx, we always think it means using technology. More often, small human touches make a difference. I will illustrate this little story that I saw first-hand in July 2021 at the Ob

TrueCaller, as a tech company, is under constant scrutiny from customers over its data collecting & use practices.When customers have a great experience with your product & service, they turn to advoc

The digital dynamic has played out. Launching the first of its kind, the road bank ( Kona Kona Kotak ), to the first downloadable bank account in 2017 to keep innovating during covid in a regulated in

In today?s personalised digital world, a brand needs to have the superpower to find the right balance between not being intrusive and yet being able to give the required information to the users.MakeM

The superpower of creating valuable experiences is what we, as a brand, stand for.Making a consumer feel valuable is something we stand for. We, as a brand, stand for recognising real value. We aim to

My key takeaways from this thought-provoking session are:-1) Stay relevant and keep evolving yourself, listen to customers and build your product and service accordingly.2) Fair practice code for cons

I would like to talk about one crucial aspect which we should be looking at closely besides focusing on CX as a marketing priority. And why do I say this? It?s because of two reasons. First, I am a ho

Are the next consumers going to engage the way their parents have engaged with the brands? or will they be starkly different? It?s a simple question. This generation is spending many hours of their ac

Content strategy is one top trend that marketers can harness as a CX Superpower.Marketers have realised this superpower and are moving to the next level of content strategy. A layer of a self-learning

Let's face it: customers face the paradox of choice, the inability to choose when presented with many options, even though they like to have plenty of choices. The more you offer to choose from, the m

As a brand with over 1250 physical stores creating awareness is one of the hygiene things done. As an established brand, we are moving toward authentic listening.The ability to listen to your customer

In the last three years, we've been invited to more boardroom meetings than we ever have in the eight years before that. So CX is something that's top of mind. It's something that everyone's working o

In an earlier era, the sales teams drove large-scale product adoption, and the role of marketing was limited to communication and sometimes at crossroads on objectives. Categories, especially insuranc

Customers place more value on authenticity and honesty and want to see real things. Covid impacted all users in more ways than one. Inclusivity has been a big part of the value system at Kaya.It?s tim

I have always believed in a brand?s ability to impact lives and do much more than spin the cash registers.Brands do possess superpowers as superheroes do. Power to inspire us & make us feel better abo

I have spent the most significant chunk of my professional life in the insurance industry, and I still track the industry with avid interest. More than any other industry, active listening is crucial

We need to decide what sits on top of all the superpowers. There has to be something that sits on top of everything.I imagine that trait for my brand is - being human. We all know that trust in Indi

In a long tail, high ticket & low-frequency transaction business like auto & preowned cars, the decision-making process is spread out from a few weeks to a month. Given that repetition in such a busin

The marketer's agenda is to influence the customer's mind. This can be done by creating a relevant connection between the minds of the customers and your brand promise or product features. It requires

Customers are everywhere 24 x 7, which means the brands need to be everywhere where the customers are. The context is that you're wearing the customer's hat while you're a marketer; you're desirous of

Financial planning is a very personal and complex subject. Consumers are generally shy about discussing personal finances.They are always in some stage of life planning, whether as first-time employee

The IPL today is the second most valued sporting league in the world in terms of per-match value, with 500 MN+ plus viewership in India in IPL 2022.Fan-led engagement plays a big role for us to create

We have one superpower we have, and we use the right now authenticity. We always try to be honest with the customers because they deserve it.

Being honest with the customer is essential. For an apparel brand, it's prudent to put a care label beforehand rather than having upset customers on your social feed. Without any second thoughts on th

Parikshit?s View: MMT has been around for 20 years as one of the most trusted travel brands. Parakshit Choudhary shared how MMT has attempted to stay relevant all this long through storytelling & prod

Implementing a Successful Conversational Marketing StrategyThe first step in implementing a successful conversational marketing strategy is understanding how it fits into your overall marketing plan.

Gamification is revolutionizing the way brands engage with consumers by incorporating game-like elements to create an enjoyable and interactive experience. This strategy not only increases brand loyal

The Pitch and Experts - Data and Trends:In the past, app installs were considered the most important KPI for marketers. However, marketers soon realised that retention is the objective measure of succ

Introduction:In today's digital world, customers have more choices than ever before. To stand out in a crowded marketplace, businesses must do more than meet customer expectations. They must exceed th

By Ritu MittalAs marketers, we are constantly looking for new and innovative ways to engage with consumers. In recent years, we have seen a shift towards conversational marketing and AI-driven solutio

The current marketing trends are hyper focused on individuals as well as society at largeEnterprises globally and across the board, including the financial services sector, are constantly displaying g

As the marketing landscape has evolved, businesses have recognized the importance of building authentic connections with their customers to drive growth. Conversation marketing, a strategy that focuse

Rise of Videos as the Desired Form of ContentVideos are fast emerging as the most popular form of Content for online consumption across the entertainment, news & educational sectors. A well made, enga

Marketing in the Shifting Landscape of Generational Media HabitsThe world of media consumption has shifted dramatically in recent years, with the rise of digital media, the increasing popularity of so

What are CX Superpowers?CX superpowers are the abilities that allow brands to create amazing customer experiences. They can be anything from the ability to listen to customers to the ability to deligh

QUITTING IS WINNING WITH NICO- a first-of-its-kind personal user interface that will guide you to end your struggle with smoking. A friendly chat bot that will be a one-stop shop for enabling a smoke

Kamasutra Condom has been sold on the basis of its latent awareness and strong sexual connotation. However, over the years, its competitors have gained market dominance in flavored condoms, one of the

The party companion on WhatsApp! Buying stuff on WhatsApp is super easy & with this solution, JBL empowered its customers to buy their awesome stuff with ease.

In the covid-19 lockdown period, d2h launched a new service, Dia– a virtual assistant chat bot, to provide instant solution to customer queries. The service proved to be a strong strategic move for

DaveAI's Avatar-powered Chatbot is revolutionizing the customer experience! DaveAI Avatar-powered chatbot mimics a human sales brain, interacts with customers in natural language, understands their r

Conversational Gamification created hyper personalized experiences for consumers.

Customer Experience in the new world. The Tata Communications’ chatbot gives a new spin to conversational marketing and helps the customer understand and solve their doubts while evaluating the port

A Million Cheers

The headline of the submission: Uniquely Designed Omnichannel Retail Journeys on WhatsApp The success Fossil continues to see from the channel and campaign is a testament to its acceptance by the cust

A chatbot that can sell cars - this was the intent behind the solution.

GATI built seamless customer experience with WhatsApp & conversational AI

An Effort made in promoting a movie that spreads happiness during covid times.

Live Shopping Experience with Celebs Getting to interact with celebrities is often something the audience eagerly awaits. Getting not one, or two, but eight celebrities lined up for a live event in i

Sales adds, Sales accelerates and the quality of leads. The trifecta of challenges for any website owners of a B2B enterprise company. But with a new spin to conversational marketing, Tata Communicati

Our AI Chatbot is: - An intuitive and adaptive technology to communicate with the enquirers. - Multilingual - 24X7, 365 Days - Compatible to All social media handles, Instant Messaging tools and w

The campaign intended to address the problem of low acceptance of inhalers among asthma patients. Based on results of consumer study, key barriers for using inhalers were defined. Doctors are the on

A Personalized, Automated Customer Welcome Journey by HDFC Life Posed with the challenge of building strong relationships with newly on-boarded customers, we conceptualized & implemented an insigh

The personalisation and relevant communication helped us in achieving over 8% open rate in all our campaigns for prospects segment and 20% open rate for our customer’s segment. This resulted in gene

WHY DON'T YOU ANSWERRR! Don't worry #ChickenDoesntHoldGrudges Gone are the days of the old conventional approach of requesting, or yet worse, begging the customers to come back to a brand. Wi

The Cost Per Lead for the Investment Category Reduced by a Whooping 10x A successful SEO strategy isn't about your graph is bigger than mine. It's about executing effectively and getting results no m

Marketing for the Digital Age When the entire world was closing down during the pandemic, Mochi Shoes and Infidigit turned it into an opportunity to scale up and rise above the challenging circumstan

Our SEO Approach – 4 Steps That Formed a Solid SEO Strategy to Improve Revenue The following action points were successfully implemented by the Infidigit team: 1. Keyword-gap analysis 2. Topica

Brief summary statement or expression (75 words, including headline): * Our SEO Approach – 5 Steps That Formed a Solid SEO Strategy to Improve ROAS The following action points were successfully

Whirlwind & Jobsoid - Scaling Organic User Signups Using a Content-led SEO Strategy With Jobsoid competing against VC funded established competitors in its domain, the objective was to scale user s

The right mix of keywords, measurement and storytelling can get you 1000% growth. Every bear loves honey. But let the bear find you at the right place.

Emphasis on Quality and Less on Quantity - 108.02% Increase in Organic Pageviews

We tried to defer from the traditional SEO process and put all of our focus into understanding the business, the wider ecosystem, and our place in it better and optimizing our platform accordingly. Ou

How Google Business Profile helped cult.fit achieved 11x website clicks via SEO in 12 months The initial GBP audit and keyword research helped us find a potential gap in business listings in the ne

A 5 Steps Solid ASO Strategy resulted in a 759% improvement in the app installs, a 926% increase in store listing visitors, and 15+ non-brand keywords ranking in the top 10 positions. The “App Updat

425% Improvement in 3 Months via SEO: A growth story about how ProAlley's investment in SEO and Infidigit improved their organic traffic on Google Search.

Designing a New Benchmark in Personalized Website Experience for One of India’s Top Brands, Infosys

The new to investment or non-investor audiences are always on the edge of starting their journey but mostly unaware of how or where to get started. Investonomics came in as an initiative to educate su

Multimedia Rich Organic Campaign. We researched, analyzed and applied our analytical skills to improve our userbase by 77%. Now, millions more organically know what we have been saying for so long, M

Reaching customers searching for waterproofing products in vernacular language via organic medium to cater the search demand. As there were no aggregators, we had a good opportunity to capture the ris

How Hero FinCorp increased traffic, boosted app installations and improved conversion through SEO We helped Hero FinCorp define their audience, target users effectively and increase traffic, app in

Within 3 months we gained all our traffic and ranks back, reaching rank #1 position on 86% location KW's, contributing back to 8-10% non brand organic traffic for the website. All this was possible in

As we know Organic / SEO traffic is of high quality and converts very well for a website. One of the things that really helped us, as a SEO team we have not only thought of Organic traffic but we real

Excellence By Search

Spinny had fierce online competition; to outperform them, we needed to build a custom engine to provide accelerated growth. Infidigit Team, with their expertise, was able to give a detailed master pla

#TheGreatestGifts - This was a hugely successful campaign that saw our revenue close to double and we added 1.5m new users to the site. The improved search traffic also translated into brand awareness

From just 5% traffic on ABP Live to more than 50% of mobile device traffic coming through AMP pages we have seen the absolute traffic share grow to 50 Mn MAUs for ABP live, a 200% + growth in 2 years.

The ‘SSS’ SEO strategy - Stabilize, Seed, Scale - Repeat In 15 months, Tata Capital saw 64.24% improvement in overall website visits and 243.52% growth in blog visits, impacting growth in the per

ITC JUGANBANDI- Fusion of Food and Music - Music and food connect with the people instantly. ITC leveraged this space of entertainment when people were stuck home during covid to create a fusion of Fo

"Headline: Solving the case of the missing customer Hansa Cequity | Westside Well-orchestrated engagement, driven by data and behavioural insights to win-back high value dormant customers."

Use of OBD Call & Text SMS both tried reaching out in 9 regional languages to break the barrier of language understanding between our audience and company communication. The success had us believed th

The campaign solely emphasized on SMS for multiple brands under Siyaram's. Through informative messaging, we generated interest among the customers and educated them on different offers and discount

Truecaller as a brand stands for verified communication. And hence it enables one to block any unwanted call for that matter. However, in India, stalking and phone harassment are not considered a prob

The pandemic made the entire country sit at home for days, and spending hours on screens became normal. This led to exposure to several digital ads, and without much else to do, impulsive shopping hel

Getting a good deal on a much coveted product can make anyone's sale experience feel worth it. Instead of advertising thousands of deals available on Amazon on Prime Day, we helped people choose to ta

In a nutshell, "Chase Your Dreams" Called out a billion cricket fans to support Indian athletes in chasing their dreams

Fevicol Unni Da Bees Campaign - Engagement with the brand was necessary to make the TG understand the importance of "Sirf Fevicol Lagaye". Facebook and Instagram was used innovatively to gain higher a

In our campaign for SIP, we wanted to keep this interest in mutual funds alive by highlighting the continued benefits of investing; we wanted to make SIPs more desirable. So we reminded them that irre

Headline: Myntra Records 186 times Lower Organic CPC Then Paid The team meticulously worked towards achieving the desired growth. Throughout this whole process, the team delved into understanding the

Headline - Cult Fit improved its Organic Non Brand clicks by 223% The 270+ Audit checklist helped the team get a clear direction and set priorities which resulted in an impactful growth within 9 month

Asian Paints, market leader in Paints Category, for the first time forayed into Adhesives, a sector in which Competitor enjoyed a long standing monopoly & brand loyalty. Entering into a market which i

Our communication objective was to spread awareness about the fact that germs often hide in places we least expect them to be and in most cases they are invisible to the naked eye. We were creating a

Aashirvaad deployed full-funnel customer acquisition & retention strategy on Amazon to grow sales for MG & SRC Atta. Health-conscious and diabetes-diagnosed TGs were identified. Amazon ads were shown

Miracle Mom: Magic of Motherhood Backed by Science

Getting to interact with celebrities is often something the audience eagerly awaits. Getting not one, or two, but eight celebrities lined up for a live event, is in itself the start of a successful ca

Unlike other brands which focus on sales post doing any on-ground or experiential activity in the market, Livon focused on making a place in the market by leveraging on a popular culture that was emer

Headline – Leveraging power of ONLINE to DRIVE OFFLINE growth during the pandemic. Summary – While all Apparel brands used the HOOK of END OF SEASON sales to liquidate their stocks and drive sales

• We identified a charming way to drive awareness and relevance of good gut health, without talking about poop. • 14% increase in purchase intent; 14% increase in average monthly sales volume; ove

Nescafe – Creating India's Coffee Generation This campaign offered lessons on how to use a brand's perceived drawbacks in its favour to win audience's hearts. Nescafé told young Indians who thought

Team Cashless: An integrated marketing campaign urging Indian customers to nominate non-digitized retailers, creating a pan India digitized payments movement

Our ideology was simple - If our audience wants to know more about us, then we have to give them the best in class UI/UX website. If our prospective customer wants to enquire about us, then we must gi

Discover More, Win More - a simple but innovative HTML game where we captured our audience's complete attention to build awareness about the Prime Day event while engaging them with nuggets on deals,

#Champibeats reached a whopping 153 Mn users i.e. 86% of the available base of Tik Tok in April 2020. To get to this reach using regular digital media plans would take us 6 months and we did it in 3 d

Fevicol Unni Da Bees Campaign - Engagement with the brand was necessary to make the TG understand the importance of "Sirf Fevicol Lagaye". Facebook and Instagram was used innovatively to gain higher a

Multiple news channels with multiple news anchors were actually using and propagating our product. Our innovations went over 25 websites with multiple languages and partnership with Gaana.com drove hu

Udaan - How an App became the Small Retailer's Wingman

DLF Cares campaign: success story of trust and community engagement during the physical and emotional lockdown An activation driven the first time by DLF on social media received love through 45 authe

Getting to interact with celebrities is often something the audience eagerly awaits. Getting not one, or two, but eight celebrities lined up for a live event in itself is the start of a successful cam

To build salience during lockdown KFC turned its Instagram account into a platform for its loyal fans where they could share their talents and hobbies with KFC's 312K followers and forever book their

"Chase You Dream" Called out a billion cricket fans to support Indian athletes in chasing their dreams

Dettol #Handwash challenge on TikTok

Project COV-ER-ALL The COVID-19 pandemic brought the entire world to a standstill affecting all industries, including travel and tourism which was the hardest hit. Amidst this, travel app ixigo, rolle

Maybelline - The Foundation of Fairness Rather than asking women to fit themselves into discriminatory shades, we reimagined the category & launched 18 custom-made shades to fit the diverse Indian ski

Zomato: WHY SHOULD SHE EVEN COOK IN THE FIRST PLACE? The glorification of women who could work and cook as superwomen was creating pressure on young women to do it all. Zomato decided to question the

From OLX pe Bech de. To - Teri Bhi Happy, Meri Bhi Happy campaign

The campaign that helped India beat China by 2.5x to become the world's largest digital payments ecosystem with over 4 billion transactions by volume and 7.68 Lakh Crores by value. From being the worl

The #CherryChart campaign relied on the power of ambush marketing to launch the brand using the reach and influence of other brands including its direct competitors, making it truly a one-of-a-kind ca

The #CherryChart campaign relied on the power of ambush marketing to launch the brand using the reach and influence of other brands including its direct competitors, making it truly a one-of-a-kind ca

On the occasion of Women's Day 2021, Réal Activ celebrated the women who Chose To Be Activ. The campaign showcased women who are go-getters but also make time to stay fit and active. The influencer c

#GiveGulabariABio Got An Epic Bio For Our Instagram? Share It With Us!

It was the Biggest & the Best Digital Initiative, ever done by Britannia with VTR & CTRs at 200-250% of any previous campaign. In the avalanche of passive recipes being forced on consumers by sundry b

Through this campaign we took various relationships to demonstrate how online retailer Flipkart, can provide small town underdogs an opportunity for one upmanship.

#GlowNaturallyWithFEM

Visa showed PV Sindhu that her effort, strength, and courage, during this already difficult time, had not gone unnoticed. We brought her the support of more than a million people at a time when the ch

Connect - Build a global community of women entrepreneurs, investors and advisors both in-person and online. Inspire - Sharing stories and providing opportunities to be spotlighted on a global platfor

Launched the most awaited XPS 13 & 15 in India across GTM's Dell Exclusive stores, Croma, Reliance & Amazon. By providing high decibel digital campaign targeting uber premium audience with 59M online

To position Dell Futurist as an enabler for students who want to pursue their passions, and to create a content ecosystem that helps them build a passionable future by providing them with guidance and

Influencer Strategy with the objective of getting app registrations from prospects and parents from Punjabi community in Delhi and Punjab via a regional content and relevant media mix across offline a

We designed a campaign that promoted peace over the war between two nations that have decades of deep-rooted hatred. And this was a sensitive subject to breach.

Aniruddha Haldar, Vice President (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said, "TVS Motor Company has long recognised Gen Z as a key consumer cohort. Som

Leave Germs Behind! To build awareness about Listerine® and it's benefits we tapped into that all-pervasive feeling of wanting to leave 2020 behind. There was a lot that people wanted to erase/ forge

For the exclusive launch of the OnePlus 9 Pro, Amazon Specials wanted to stand out of the crowd which was covering unboxing videos in very standard yet boring format. To achieve this, the brand had to

To engage the audience during lockdown KFC turned its Instagram account into a platform for its loyal fans where they could share videos of their talents and hobbies with KFC's 312K followers and fore

Chase You Dreams campaign called out a billion cricket fans to support Indian athletes who dedicated their blood, sweat, and tears to bringing glory to the home

Anyone can afford anything now! The question was, how can an Indian middle-class family afford to buy a high-value product? This campaign is the answer to that question. Now, if you like the product,

Moms on Duty It garnered a total of 12.7+ million views on Facebook and Instagram

Livon & MTV tapped into passion points of Indian youth to create content resonating with. For maximum impact the association had to be more than just in-show brand presence and product usage & thus Mi

Fevicol Unni Da Bees Campaign - Engagement with the brand was necessary to make the TG understand the importance of "Sirf Fevicol Lagaye". Facebook and Instagram was used innovatively to gain higher a

Quit Karona' - The campaign by Nicotex with an aim to create awareness about smoking harms was launched at the time when health was given the highest priority. The aim was to target relevant audience

In our campaign for SIP, we wanted to keep this interest in mutual funds alive by highlighting the continued benefits of investing; we wanted to make SIPs more desirable. So we reminded them that irre

Truecaller as a brand stands for verified communication. And hence it enables one to block any unwanted call for that matter. However, in India, stalking and phone harassment are not considered a prob

The brand Truecaller, popular for its call verification feature, took it to another level by launching a brand-new feature - Call Reason. It gives a quick heads-up on why someone is calling. We illust

Dettol #Handwash challenge on TikTok

MASTERCARD – Rozana Wala Card Through our strategic idea - ‘KYUKI KUCH KHUSHIYAN HAIN PRICELESS' (Some joys are priceless) – Mastercard got consumers to accept cards as a daily habit. We clocked

Unacademy: EMPOWERING THE DISADVANTAGED, YET DETERMINED The focus has been to help the disadvantaged students to gain equal opportunity as these very disadvantaged students, display a great drive in s

Asian Paints, pioneer of the paint industry is extending its portfolio in the décor space. With this campaign, the key objective was to plant the seeds to build perception of the brand in the space o

Maybelline - The Foundation of Fairness Rather than asking women to fit themselves into discriminatory shades, we reimagined the category & launched 18 custom-made shades to fit the diverse Indian ski

The campaign that helped India beat China by 2.5x to become the world's largest digital payments ecosystem with over 4 billion transactions by volume and 7.68 Lakh Crores by value. From being the worl

Aniruddha Haldar, Vice President (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said, "TVS Motor Company has long recognised Gen Z as a key consumer cohort. Som

Every year, Hexagon | MSC Software organizes a physical event, MSC User Conference, one of the largest flagship CAE events in the Indo-Pacific region, that attracts esteemed Executives, Business & Eng

SIMPLIFY your Digital Transformation Journey With the emergence of new tech and continuous innovation, today's market realities are changing at the speed of light, if not more. So, a CIO, looking to m

As Helen Keller, famous American author once said, "Life is either a daring adventure or nothing at all". When presented with the chance of leading the marketing for a relatively new BU and without mu

Creation of Location-Specific Content: All content was created, keeping in mind regional lingo and tonal variations in usage as well as communication. This way, each region-specific site was treated a

Asian Paints intended to spark positivity in a post-lockdown world and encourage consumers to give their homes a fresh look by repainting their walls. This was especially pertinent as consumers now sp

Udaan - How an App became the Small Retailer's Wingman

Team Cashless: An integrated marketing campaign urging Indian customers to nominate non-digitized retailers, creating a pan India digitized payments movement

For the launch of the OnePlus 9 Pro, Amazon Specials wanted to stand out of the crowd which was either spending millions in advertising or covering unboxing videos in very standard yet boring format.

Discover More, Win More - a simple but innovative HTML game where we captured our audience's complete attention to build awareness about the Prime Day event while engaging them with nuggets on deals,

KFC offered its platform to its fans so they could share their talents and hobbies with KFC's 312K followers and forever book their place in KFC's highlights in a time when there was no product or res

In Sterling Reserve Project the brand found the perfect vehicle to bring alive its purpose while also delivering on key business objectives and consumer perceptions. With its adaptive creative nature

Duroflex revives melodies that lulled a generation gone by to sleep by introducing lullabies in a new digital avatar in the voice of India's most celebrated singers. Pass on this beautiful oral tradit

Livon & MTV tapped into passion points of Indian youth to create content resonating with. For maximum impact the association had to be more than just in-show brand presence and product usage & thus Mi

Building positive imagery & lasting association through platforms that ensure brand presence in popular culture thus making brand relevant & Getting the youth to get styled like their very own Set WET

In our campaign for SIP, we wanted to keep this interest in mutual funds alive by highlighting the continued benefits of investing; we wanted to make SIPs more desirable. So we reminded them that irre

Every Diwali scammers scam and dupe the innocent. So Truecaller instead of running a generic feel-good Diwali campaign teamed up with Jamie and Jessie Lever and annoyed the scammers with mindless conv

Asian Paints, pioneer of the paint industry is extending its portfolio in the décor space. With this campaign, the key objective was to plant the seeds to build perception of the brand in the space o

Building synergy within sales and marketing relationships: An end-to-end cycle to build a mutually beneficial relationship for driving an enhanced customer experience. A re-defined process was able to

Getting a good deal on a much coveted product can make anyone's sale experience feel worth it. Instead of advertising thousands of deals available on Amazon on Prime Day, we helped people choose to ta

After a month when we launched this campaign, there was an increase in the inbound inquiries on our Tollfree and messages on WhatsApp. Interestingly, people wanted to understand and get educated how t

The campaign that helped India beat China by 2.5x to become the world's largest digital payments ecosystem with over 4 billion transactions by volume and 7.68 Lakh Crores by value. From being the worl

ITC utilized the pandemic-induced lockdown as opportunity to launch ITC eStore. To drive awareness and increase average-bill-value, Facebook, Google Display and Display channels like Quora/Verizon wer

Airtel DTH - Unprecedented Growth in a declining category - A category which tested our skills, patience, determination and perseverance, but didn't falter our confidence. The ship was sinking and it

UiPath Automation Excellence Awards: Transforming automation specialists into industry thought leaders An integrated campaign to drive customer loyalty and increase automation adoption, by creating a

Miracle Mom: Magic of Motherhood Backed by Science

Asian Paints intended to spark positivity in a post-lockdown world and encourage consumers to give their homes a fresh look by repainting their walls. This was especially pertinent as consumers now sp

She is the Change We saw that the world of finance seemed complex, overwhelming and full of complicated jargon for countless women of our nation. Therefore, Kotak Mahindra Bank in collaboration with T

Moms On Duty It garnered a total of 12.7+ million views on Facebook and Instagram

Headline – Leveraging power of ONLINE to DRIVE OFFLINE growth during the pandemic. Summary – While all Apparel brands used the HOOK of END OF SEASON sales to liquidate their stocks and drive sales

Dettol #Handwash challenge on TikTok

Headline- BUILDING THE IMPORTANCE OF THE 1ST YEAR OF MARRIAGE. When we delved deeper into their lives, what we learnt was heartening. They themselves desired to delay their first pregnancy. So, we hel

Happy Dent - Dikha Bateesi Karr Baat Achi si Gen Z wants to make the world better place and expects their brands to do so as well. Research shows that being socially responsible is a driver of loyalty

Zomato: WHY SHOULD SHE EVEN COOK IN THE FIRST PLACE? The glorification of women who could work and cook as superwomen was creating pressure on young women to do it all. Zomato decided to question the

With the education of thousands of children from tier 2, 3, & 4 cities at stake, Dell decided to bring its highly acclaimed teacher training program, Dell Aarambh to the online space. Dell Aarambh is

"Enabling Sellers with Sales Intelligence" An aggregated view of a contact's engagement with us in the form of a one click view in our CRM tool to drive deeper engagement and conversion. Wow Factor: 1

Fevicol Unni Da Bees Campaign - Engagement with the brand was necessary to make the TG understand the importance of "Sirf Fevicol Lagaye". Facebook and Instagram was used innovatively to gain higher a

Truecaller as a brand stands for verified communication. And hence it enables one to block any unwanted call for that matter. However, in India, stalking and phone harassment are not considered a prob

Miracle Mom: Magic of Motherhood Backed by Science

Asian Paints intended to spark positivity in a post-lockdown world and encourage consumers to give their homes a fresh look by repainting their walls. This was especially pertinent as consumers now sp

We delivered a Netflix like experience for B2B decision makers that led to binge-worthy sessions directly contributing to business outcomes while keeping the customer at the heart of it. This program

"Enabling Sellers with Sales Intelligence" An aggregated view of a contact's engagement with us in the form of a one click view in our CRM tool to drive deeper engagement and conversion. Wow Factor: 1

Fevicol Unni Da Bees Campaign - Engagement with the brand was necessary to make the TG understand the importance of "Sirf Fevicol Lagaye". Facebook and Instagram was used innovatively to gain higher a

Ask Nestlé - Building relevance with personalized communication: The task at hand was to bring in personalization to induce a great engagement and repeat usage for Ask Nestle: India's first one stop

Visa saw and leveraged this opportunity and built one of a kind made in India, made for India product called Visa Safe Click which solves for payment challenges unique to Indian e-commerce by providin

Data signals driven event optimization' Optimizing campaigns on events created to trigger on feasible locations from the backend made us achieve growth in our feasible contribution to the total lead v

The owner also eats here! At Motilal Oswal, promoters and company are the largest investors in their own funds. This 'skin in the game' provided a strong reason to trust the brand. Assets under adviso

chase You Dreams campaign Called out a billion cricket fans to support Indian athletes who dedicated their blood, sweat, and tears to bringing glory to the home

"20 years in the ME" reflected our growth, diversity, deep integration in the market, and our commitment to the region and our clients over these 20 years. We did this successfully by highlighting our

Headline – Leveraging power of ONLINE to DRIVE OFFLINE growth during the pandemic. Summary – While all Apparel brands used the HOOK of END OF SEASON sales to liquidate their stocks and drive sales

Multiple news channels with multiple news anchors were actually using and propagating our product. Our innovations went over 25 websites with multiple languages and partnership with Gaana.com drove hu

Is Diwali, Kariye Ek Nayi Shuruaat, Shagun Ke Shares ke Saath!

Unacademy: EMPOWERING THE DISADVANTAGED, YET DETERMINED The focus has been to help the disadvantaged students to gain equal opportunity as these very disadvantaged students, display a great drive in s

The campaign that helped India beat China by 2.5x to become the world's largest digital payments ecosystem with over 4 billion transactions by volume and 7.68 Lakh Crores by value. From being the worl

ITC utilized the pandemic-induced lockdown as opportunity to launch ITC eStore. To drive awareness and increase average-bill-value, Facebook, Google Display and Display channels like Quora/Verizon wer

Visa Cashless payments, backed by its simplicity, security & convenience, helped consumers to overcome hesitation and enabled them to transition confidently into this new normal way of paying.​

Team Cashless: An integrated marketing campaign urging Indian customers to nominate non-digitized retailers, creating a pan India digitized payments movement

Implementing a strategy that ranges from use of emerging technologies such as voice and chatbots to content integration and use of regional influencers ensured success on all fronts for Aashirvaad tak

MY KIND OF TECH. MY KIND OF TECH STORE. No two people are the same and that's why at Reliance Digital, there's #MyKindOfTech for everyone! With the widest range of brands, flexible finance, shopping a

The youngest brand in the Ready to Cook space achieved great numbers within the first few months of its launch with effective use of high reach platforms tapping into the right moment at the right tim

DLF Cares' community campaign - a true testimony of authentic storytelling and building brand salience towards winning consumer confidence Through the ‘DLFCares' campaign, our mission was to reach o

DEKHO APNA DESH ( See Your Own Country) IHCL launched the Dekho Apna Desh campaign on India's 75th Independence Day. A campaign which endeavored to highlight the beauty of India and encouraged Indians

"Enabling Sellers with Sales Intelligence" An aggregated view of a contact's engagement with us in the form of a one click view in our CRM tool to drive deeper engagement and conversion. Wow Factor: 1

"20 years in the ME" reflected our growth, diversity, deep integration in the market, and our commitment to the region and our clients over these 20 years. We did this successfully by highlighting our

In our campaign for SIP, we wanted to keep this interest in mutual funds alive by highlighting the continued benefits of investing; we wanted to make SIPs more desirable. So we reminded them that irre

Truecaller as a brand stands for verified communication. And hence it enables one to block any unwanted call for that matter. However, in India, stalking and phone harassment are not considered a prob

Asian Paints intended to spark positivity in a post-lockdown world and encourage consumers to give their homes a fresh look by repainting their walls. This was especially pertinent as consumers now sp

Influencer Strategy with the objective of getting app registrations from prospects and parents from Punjabi community in Delhi and Punjab via a regional content and relevant media mix across offline a

ValueFirst helped Nissan Motors automate lead gen & after sales support processes with a WhatsApp powered Chatbot Solution

Digging deeper, Powering Ahead!

Aniruddha Haldar, Vice President (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said, "TVS Motor Company has long recognised Gen Z as a key consumer cohort. Som

Fevicol Unni Da Bees Campaign - Engagement with the brand was necessary to make the TG understand the importance of "Sirf Fevicol Lagaye". Facebook and Instagram was used innovatively to gain higher a

Made for India, made for the Indian Kitchen, our myth busting campaign on building relevance of dishwashers in India by owning the phrase #IndianKitchenKaDishwasher has created waves in this segment.

Quit Karona' - The campaign by Nicotex with an aim to create awareness about smoking harms was launched at the time when health was given the highest priority. The aim was to target relevant audience

Alive Is Awesome – Especially In A Pandemic Cinthol, as a flagbearer Explorer brand, had to find relevance in a world where exploration was impossible. It leveraged its consumers' FOMO and cabin fev

#15YearsOfTrust The #15YearsOfTrust campaign to help reinstate and solidify the thought that for over 15 years, 17000 + farmers have trusted FarmPik, its methods and have partnered to provide the best

Multiple news channels with multiple news anchors were actually using and propagating our product. Our innovations went over 25 websites with multiple languages and partnership with Gaana.com drove hu

Happy Dent - Dikha Bateesi Karr Baat Achi si Gen Z wants to make the world better place and expects their brands to do so as well. Research shows that being socially responsible is a driver of loyalty

How the act of social distancing turns into social resisting when women are around a Wild Stone man. Lockdown, masks, and distancing changed grooming for the worse. Wild-Stone reversed this by turning

How the act of social distancing turns into social resisting when women are around a Wild Stone man. Lockdown, masks, and distancing changed grooming for the worse. Wild-Stone reversed this by turning

• We identified a charming way to drive awareness and relevance of good gut health, without talking about poop. • 14% increase in purchase intent; 14% increase in average monthly sales volume; ove

Dettol #Handwash challenge on TikTok

Sterling Reserve has always espoused a belief that bettering oneself to unlock new benchmarks of achievement is the true meaning of success. The brand's journey thus far has been reflects a similar ph

Our strategy has been to grow organically at a steady pace and move from being an offline brand to an online brand in the short term and becoming an omnichannel brand in the medium to long term. Unlik

The pandemic brought several changes in the way we lead our daily lives from improving our personal hygiene to adopting safer means of shopping for our needs. This campaign helped us create a consumer

The innovation was unique because we identified the trends at speed during a tumultuous time. We were the only ORIGINAL content on television during this period. We provided the joy and magic of ITC p

Nescafe – Creating India's Coffee Generation This campaign offered lessons on how to use a brand's perceived drawbacks in its favour to win audience's hearts. Nescafé told young Indians who thought

The Biddable Lens for Sunfeast YiPPee!! created a memorable fun experience for the young Snapchatters while the ad placements helped improve reach and redirect traffic to a unique set of recipes curat

This campaign is a fine sample to show effective use of Artificial Intelligence through a Conversation Media Platform that was going to help us intelligently inject relevant rich-text, stickers, Gifs

The Honey Trails, Bharatpur Chapter - was conceptualized to establish Dabur Honey as a leader in the category and inform customers that Dabur Honey does not offer adulterated honey to its audiences.

The Dabur Honey Trail, Sunderbans chapter campaign was conceptualised to create trust and brand love for the Dabur Honey and establish that it is free from any adulteration. Dabur Honey wanted to reit

The pandemic made the entire country sit at home for days, and spending hours on screens became normal. This led to exposure to several digital ads, and without much else to do, impulsive shopping hel

"One of the Most Effective uses of Communication" The first initiative where investors can access real-time NAV details any time anywhere via email in their inboxes and the same will be auto-updated d

In our campaign for SIP, we wanted to keep this interest in mutual funds alive by highlighting the continued benefits of investing; we wanted to make SIPs more desirable. So we reminded them that irre

The 3 films under our launch campaign #ComeHomeWithKotak recorded over a million views and impressions. While the amplification campaign, #CarnivalOfReasons also garnered an overwhelming response from

"20 years in the ME" reflected our growth, diversity, deep integration in the market, and our commitment to the region and our clients over these 20 years. We did this successfully by highlighting our

Empowering Your Business by Empowering You To enable business owners to succeed in the digital age, we created Kotak Business Banking Solutions, an all-in-one offering to address their evolving needs.

India's First Video KYC Savings Account With the outbreak of Covid-19, most banking services could shift to a digital approach, however the mandate of in-person KYC was proving to be a challenge. Spur

In India we are always taught to pursue & project success. Indian advertising itself is responsible for exalting it. ‘Prepare to win' is taught to us, from a young age. But we are never taught how t

Everything on EMI Kotak Bank launched the ‘Everything on EMI' campaign to build awareness of our Smart EMI offerings and drive category familiarity in an engaging manner. An integrated campaign util

Unbelievable rates @ Kotak Home Loans Despite being India's 2nd most valued private bank, Kotak's name had low awareness and interest in the housing finance market. To tackle this Kotak revisited its

811 #DreamDifferent Credit Card Kotak decided to plug a gap in India's regular credit card base by rebuilding consumer knowledge and preference around the secured credit card category. To engage and c

MASTERCARD – Rozana Wala Card Through our strategic idea - ‘KYUKI KUCH KHUSHIYAN HAIN PRICELESS' (Some joys are priceless) – Mastercard got consumers to accept cards as a daily habit. We clocked

ValueFirst was able to get Angel One ten times the number of leads in a span of only three months with its Email Marketing Solution.

Angel Academy is Angel One'sintegrated multichannel storytelling initiative to handhold users through the marketing funnel. BFSI companies in India are primarily focused on the Tier I market. All comp

The campaign that helped India beat China by 2.5x to become the world's largest digital payments ecosystem with over 4 billion transactions by volume and 7.68 Lakh Crores by value. From being the worl

Quit Karona' - The campaign by Nicotex with an aim to create awareness about smoking harms was launched at the time when health was given the highest priority. The aim was to target relevant audience

In order to combat this sense of despair, we wanted to build on the idea that with the power of good habits and each other's efforts, we can overcome any difficulty. Deep consumer immersions gave us d

Dettol #Handwash challenge on TikTok

Tracking Silent Sufferers by unleashing the Potential of Hyperlocal Targeting- by reaching out to people visiting Endocrinologist (Doctors with specialization in diabetes)- for Sugar free Dabur Chyawa

We as humans have tendency to turn to religion when in fear. We wanted to showcase the importance & need of ayurveda during the Covid crisis and we wanted users to come back to the Indian remedies. Bh

Want to engage with your audiences? #StopTheSearch and listen to what they have to say Understanding the audience behavior and working out solutions around that with the right mediums can help create

The campaign thought of "#ThankYouNurses was brought alive through a beautiful montage film that featured real Covid survivors thanking the nurses that healed them, by dedicating their Onam Pookalams

Through research, Saffolalife identified most common lifestyle habits such as LACK OF SLEEP, SEDENTARY LIFESTYLE, SMOKING, SKIPPING MEALS, STRESS & BELLY FAT PUT OUR HEART AT RISKS. Thus, this World H

Quit Karona' - The campaign by Nicotex with an aim to create awareness about smoking harms was launched at the time when health was given the highest priority. The aim was to target relevant audience

A initiative encouraging people to stay positive during these challenging times.

Through research, Saffolalife identified most common lifestyle habits such as LACK OF SLEEP, SEDENTARY LIFESTYLE, SMOKING, SKIPPING MEALS, STRESS & BELLY FAT PUT OUR HEART AT RISKS. Thus, this World H

Headline – Leveraging power of ONLINE to DRIVE OFFLINE growth during the pandemic. Summary – While all Apparel brands used the HOOK of END OF SEASON sales to liquidate their stocks and drive sales

Burning myths & breaking stereotypes We identified fashion myths that held back women in India, from being comfortable with dressing up in their choice of colour, style, size, etc. This campaign helpe

Brands across are facing a challenge - Customers who shopped at their stores regularly are suddenly missing. Pandemic induced shift in shopping behaviour only amplified these challenges. For Westside

Our WhatsApp powered chatbot solution which helped JBL establish scalable consumer engagement & automate sales & support enquiries over a conversational tool

ValueFirst helped Ganesh Gruh Udyog reduce 40% of its customer enquiries with a chatbot powered WhatsApp solution

From OLX pe Bech de. To - Teri Bhi Happy, Meri Bhi Happy campaign

MY KIND OF TECH. MY KIND OF TECH STORE. No two people are the same and that's why at Reliance Digital, there's #MyKindOfTech for everyone! With the widest range of brands, flexible finance, shopping a

Through this campaign we took various relationships to demonstrate how online retailer Flipkart, can provide small town underdogs an opportunity for one upmanship.

Heroes are born in times of crisis, such a Hero was brought in as Dia (d2h's Intelligent Assistant) – the d2h Chat bot

We delivered a Netflix like experience for B2B decision makers that led to binge-worthy sessions directly contributing to business outcomes while keeping the customer at the heart of it. This program

Quit Karona' - The campaign by Nicotex with an aim to create awareness about smoking harms was launched at the time when health was given the highest priority. The aim was to target relevant audience

Family Premier League - A celebration of every kind of family holiday with the cricketing families of India.

With One Nation Billion Celebrations campaign, we aim to capture the special moments of all the passengers that will become the highlight of our grand celebration. We created a unique experience, acro

With our steadfast efforts and continuous monitoring across various domains, we witnessed and increase in business visibility across search engines. There was a good growth in keywords (improvement in

With the start to India's festive season with the Navratri festival, 7 Gateways to Goodness Airports – Mumbai, Ahmedabad, Guwahati, Lucknow, Ahmedabad, Thiruvananthapuram and Jaipur come together

With One Nation Billion Celebrations campaign, we aim to capture the special moments of all the passengers that will become the highlight of our grand celebration. We created a unique experience, acro

You Promise We Resume, a customer friendly service to offer interrupted entertainment to their customers.

Today the number of detractors of the Goa is limited to few environmental activist groups. The project has been successful in clearing all the myths related to the project and has emphatically establi

The audience received the product with a clear messaging "This box protects your deliveries but to protect your house from sun, rain and dust you will need Ultima Protek. #LaminationWalaExteriorPaint.

ACHIEVING THE PERFECT BALANCE VIA ONESEARCH In recent years, shoppers in Indonesia showed a growing reluctance to buy goods from online marketplaces due to the fear of receiving fake products. Hence,

Faced with the challenge of outperforming competitors in search, we strategically prioritized high-intent BOFU keywords with lower difficulty. Balancing the need for swift results with incremental lea

TrueBalance undertook a campaign to heighten visibility in the Fintech market with the respective objectives. Results showcased achievements, with the average rating growing to 4.3, app visitors exper

Targeting the elusive UK CXOs in United Kingdom First time leveraged cookie-less audience targeting to maximize & increase on-target reach along with 1P account-based audience targeting to reach exist

Elevating SEO Triumph: The SEO strategy aimed to boost brand visibility through non-branded keywords, achieving success by creating valuable content and employing innovative tactics. Key strategies in

Achieving search dominance, we secured top positions for crucial queries, enhancing product discoverability, features, and acquisition. Topping "what is fixed deposit" and "Open fixed deposit," our ap

Decoding Chris Pratt's Terminal List: The 360 Experience To stand out from every other ‘one man revenge' story, we took audiences inside the troubled mind of James Reece, the show's protagonist with

Opting for a mobile-centric strategy, we aimed to capture attention and leave a lasting impression on our audience while they were on the move. Partnering with a mobile engagement platform, Cofsils en

"Naselin Khul Ke So Le" revolutionized mobile marketing in the healthcare sector, outshining competition and etching a memorable brand presence. Leveraging temperature dynamics, a gamified experience,

With the massive opportunity in the market, the focus remains on Acquisition, i.e. getting new users to register and use the service. The struggle becomes getting a larger volume of registrations each

EduBridge India Triumphs with 3x Growth in Just 7 Months Beyond fixing technical issues, our holistic approach elevated user experience, E-E-A-T scores, and addressed algorithmic factors. The innovati

Title: 10 Months Optimization Strategy for User Acquisition and Revenue Growth. A comprehensive website audit resolved technical issues. Smart keywords guided content strategy, enhancing category page

Title: A Data Driven Campaign to Boost Organic Revenue and Users Headout's traffic, severely impacted by COVID-19, saw a remarkable 394.0% increase in daily organic users, soaring from 11,377 to 56,19

Title: Quizziz Worksheets Achieve 10k+ Clicks Per Day in Just 3 Months. Organic Triumph in Education Evolution. Quizizz Worksheets Initiative achieved remarkable heights, generating over 10,000 daily

Weaving success for 16x Growth in Non-Brand Clicks Infidigit and Libas embarked on a successful journey by collaboratively setting objectives, tackled challenges, and seized opportunities, implementin

Make the most of today's market. Invest Now! Volatile Market is often perceived to have negative implications. But in reality, you can enjoy positive benefits in every market situation. With change be

Embarking on your wealth creation journey is now as easy as using a calculator! Nippon India Mutual Fund's simplified SIP calculator makes planning for your financial goals a breeze. With just a few c

Plan Your Goals with Ease: Introducing Goal Planner Charting a course towards your financial goals is the cornerstone of a successful investment journey. To help you embark on this path with confidenc

Info in attached PDF

360 ONE, through its innovative experiential marketing function, comprising over 1,000 exclusive and carefully tailored experiences for over 500,000 clients and prospects, has emerged as an architect

Our strategy was weaved into the Attract, Inform, Convert and Engage funnel. On Print plus on ground we created an IP With most influential persona's in tier 2&3 markets – Shreshtha Pradhan. Where m

For 20 years Mountain Dew had been talking about courage. It was time for the brand to walk it's talk and demonstrate courage in the face of some potentially fear-inducing questions: Do we eschew the

How we won the whole year with a single day

Digitization of Dealer Partners

The Unforgettable Game: boAt's Winning Symphony in the IPL Spectacle In the realm of IPL, boAt turned adversity into opportunity, striving to be more than a participant, emerging as the most remembere

Manifesting A Stylish India! - For the first time ever in hairstyling industry, a brand has taken itself on the streets to give real time educational experience to the consumers whereby an OG celebrit

Kamasutra Condoms, driven by Gen Z's digital preferences, launched Kamaverse, a Metaverse platform challenging taboos around sex. The media campaign achieved impressive results, reaching over 20 milli

Radio'd Billboard Turns Mumbai Commutes into an Experience! Transforming the Prime Day experience, Amazon's innovative campaign fused tradition with technology to turn a series of billboards into live

The Kotak Ka-ching #UddChalo campaign stands out for its unique approach in reaching the target audience both physically and digitally. We ensured that the campaign made a powerful impact on consumers

Kotak Mahindra Bank presented two highly anticipated events in conjunction with BookMyShow - The Backstreet Boys' DNA World Tour and Trevor Noah's Off the Record-India Tour with the unique goal of pro

The Big Experience - Experience the absolute prowess of the Mahindra Scorpio-N

Kotak Meter is the world's first car insurance with cashback!

The Drive Of Fortune - Text and Drive Challenge was an interesting way to engage with the audience while propagating the message of driving safe.

Knight Club - Ekdam Fatafati App was launched at the start of IPL 2023 season to stay connected with KKR fans and received massive response since the launch. App was downloaded by over 50k fans in fir

The AHA Moment The campaign's success significantly contributed to brand building and business growth objectives. The improvements in registration-to-investment rates, cost efficiency, and overall inv

Amazon's Virtual Hunt Redefines the Sales Landscape Amazon orchestrated a groundbreaking smartphone sale, transforming Google Maps Street View into an interactive swipe-up game. Over 150,000 participa

Prime on your plate When we're thinking of what to eat, we're also thinking of what to watch. This insight became the backbone of our launch campaign for Prime Video Channels in India. 'Prime on Your

Citadel Initiation Program Introducing fans to Amazon Prime Video's brand new spy-verse of Citadel wasn't going to be an easy task. After all, we were competing for attention with the IPL. So, we deci

Decoding Chris Pratt's Terminal List: The 360 Experience To stand out from every other ‘one man revenge' story, we took audiences inside the troubled mind of James Reece, the show's protagonist with

Airtel's Multi-Channel Mobile Marketing: Redefining Telecom Excellence Airtel responded to post-pandemic data demand by digitizing touchpoints and overhauling Postpaid plans in 2022, targeting a 40+ m

Ab Har Gaon Cipladine: Discover the extraordinary impact of Cipladine's campaign, revolutionizing rural healthcare. With an impressive surge in market share and value offtakes in Maharashtra and Uttar

"Omnigel - Hi Laal Tube Hai: A National Triumph from Regional Roots" epitomizes strategic brilliance that propelled Omnigel from regional recognition to a nationally acclaimed brand. This campaign mar

Opting for a mobile-centric strategy, we aimed to capture attention and leave a lasting impression on our audience while they were on the move. Partnering with a mobile engagement platform, Cofsils en

"Naselin Khul Ke So Le" revolutionized mobile marketing in the healthcare sector, outshining competition and etching a memorable brand presence. Leveraging temperature dynamics, a gamified experience,

Quitting is Winning with Nicotex: Our campaign was a powerful initiative by Nicotex to empower individuals of all ages struggling with smoking as a coping mechanism. The achieved reach surpassed the p

Quit smoking with your friend Nico!!! A first-of-its-kind personal user interface that will guide you to end your struggle with smoking. A friendly chat-bot that will be a one-stop shop for enabling a

Tata Housing's #MeraGharMeraDesh: A Heartfelt, Patriotic Marketing Triumph! 'Mera Ghar Mera Desh' campaign masterfully blended AI innovation with emotional storytelling, capturing the essence of home

Digital Fabric Chronicles: A Human Touch Our program focused on adding a human touch to our narrative. We delved into the intricacies of the digital fabric, aiming to distill its complexity into relat

Season 18 of MTV Roadies reached the digital platforms with ARM Worldwide's innovative digital show. Crowned winner Nisman Parpia received a South Africa trip, a backstage pass, and the show "All Acce

The series was mentioned in advertising and media channels including Campaign Brief Asia, Adobo Magazine, Business World, Indian Television, Exchange4Media, Adgully, Afaqs and Financial Express.

#ShagunKeShares: Investments ki Smart Shuruaat Angel One's 'Shagun Ke Shares' campaign brilliantly transformed Diwali into a celebration of financial empowerment with Muhurat Trading as a new traditio

Making American Education Great Again The campaign was fundamentally stemmed in a socio-political background. The strategic challenge was based in how the "trump effect" had fueled negative conversati

Bank of Baroda's six-year partnership with PV Sindhu, the bank's brand ambassador, has been a cornerstone of their successful digital marketing campaign, #SmashItWithSindhu. The campaign, evolving ove

The campaign encouraged women to not view their increased weight, stretch marks and saggy skin as their weakness and celebrate their post-pregnancy bodies.

Headline: Kotak Business Banking - #DadMySuperstar Description: Watch Mr. Jugjeet Singh speak about his son, Ranveer Singh, and their relationship on Father's Day. It is profound, heart-warming, and i

"Zamana Badal Jayega – Bridgestone Sturdo chalta jayega."

Since Kotak Silk and the ‘Meri Udaan, Meri Pehchaan' initiative focuses on importance of women achieving financial independence, our objective was to focus on choosing the relevant influencers to am

We launched the ActivMoney campaign with a riveting action film featuring the fresh power couple Ranveer Singh and Keerthy Suresh to highlight the benefits of ActivMoney. In this film, the female prot

Understanding the audience behavior and the platforms they spend time on, Omnigel excelled in its positioning strategy. Capturing not just the audience's attention but also encouraging active engageme

"Omnigel - Hi Laal Tube Hai: A National Triumph from Regional Roots" epitomizes strategic brilliance that propelled Omnigel from regional recognition to a nationally acclaimed brand. This campaign mar

Becoming the Most Loved Team during IPL Auctions To stand out from the other 9 teams, we had to ensure that Rajasthan Royals' auction content was fresh and fan-centric. So, we travelled across Rajasth

We had a monumental task ahead of us with the competitor products already popular with big media budgets and franschise sponsorships. We just wanted to focus on building relatability over popularity.

Rajasthan Royals Admin takes on IPL biggies with lo-fi content... and wins. In a daring move, Rajasthan Royals revamped their social media strategy for the 2023 IPL season, shifting from ‘Polished'